The new Predator 20 boots, which come complete with Demonskin technology, 406 spikes and increased grip and spin, are positioned as providing the wearer with an unfair advantage in a 360-degree degree global campaign called ‘100% UNFAIR’. Working with agency TBWA\Neboko, the multi-channel campaign seeks to show how the boots are unfair with the… Continue reading Adidas’ Integrated ‘100% Unfair’ Predator 20 Launch Includes Dark Social WhatsApp ‘Rent-A-Pred’
Tag: Becky Sauerbrunn
Adidas’ Equality ‘She Breaks Barriers’ Media Parity Part 2 Launched On International Women’s Day
The German sportswear giant launched its second wave of ‘She Break Barriers’ work on International Women’s Day (8 March) as it steps up its mission for equality in sport with a call for equal airtime for women’s sports via a 60-second spot and fresh @3StripesLive women’s sport streaming partnerships. The spearhead film, ‘She Breaks… Continue reading Adidas’ Equality ‘She Breaks Barriers’ Media Parity Part 2 Launched On International Women’s Day
