Adidas India launched a local market version of its global ‘She Breaks Barriers’ global initiative to celebrate Mother’s Day 2019. The campaign, which focuses on inspiring and empowering women in sport, is led by a film that pays tribute to all mothers and women at large, to provide self-belief, to inspire their inner warrior… Continue reading Adidas India Launches Local Version Of Global ‘She Breaks Barriers’ Initiative On Mother’s Day
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Adidas’ Equality ‘She Breaks Barriers’ Media Parity Part 2 Launched On International Women’s Day
The German sportswear giant launched its second wave of ‘She Break Barriers’ work on International Women’s Day (8 March) as it steps up its mission for equality in sport with a call for equal airtime for women’s sports via a 60-second spot and fresh @3StripesLive women’s sport streaming partnerships. The spearhead film, ‘She Breaks… Continue reading Adidas’ Equality ‘She Breaks Barriers’ Media Parity Part 2 Launched On International Women’s Day
