Late March saw INTERSPORT, the official distributor of the Fédération Française de Football / French Football Federation (FFR) since 2017, roll out a multi-channel, storytelling ‘One Jersey, One Blue Family’ campaign promoting Nike’s new French kit for UEFA EURO 2024 which seeks to drive in-store and online purchasing. Objective The campaign, which sees the sportswear… Continue reading FFF Distributor INTERSPORT Launches ‘One Jersey, One Blue Family’ Kit Campaign Ahead of UEFA Euro 2024
Tag: InterSport
INTERSPORT Leverages FFF Tie-Up Via #FamilleBleue ‘Passion Size’ National Team Shirt Campaign
Ahead of the 2022 FIFA Men’s World Cup, INTERSPORT leveraged its official merchandising distribution deal with the French Football Federation / Fédération Française de Football (FFF) by rolling out a fresh phase of its #FamilleBleue marketing movement aimed at uniting French supporters and encouraging them to buy the new French team jersey. The campaign,… Continue reading INTERSPORT Leverages FFF Tie-Up Via #FamilleBleue ‘Passion Size’ National Team Shirt Campaign
INTERSPORT Stays Focused On Community Via ‘You Never Sport Alone’ Running/Training Campaign
INTERSPORT’s latest ‘You Never Sport Alone’ creative continues its aim of connecting people to sports communities to help them stay fit, healthy and motivated. Mid-February saw the launch of a new spot titled ‘Wherever You Are Running’ which expands the sports retailer’s #YouNeverSportAlone global campaign which spans INTERSPORT’s owned channels and launched in mid-January… Continue reading INTERSPORT Stays Focused On Community Via ‘You Never Sport Alone’ Running/Training Campaign
Intersport/Adidas Launch ‘Faster Than’ Series To Show Everyday Runners Pushing The Limits
Adidas and Intersport Running have teamed up to explore the unheard stories of runners from various different (not professional sports) walks of life all pushing themselves to the limit. For Intersport the campaign’s objective is continue to build credibility and positioning as a brand that champions of everyday runners, while for Adidas it expands… Continue reading Intersport/Adidas Launch ‘Faster Than’ Series To Show Everyday Runners Pushing The Limits
Intersport Creates ‘Work-INs’: An Instagram Based Indoor Social Training Initiative
Intersport #WorkINS is a social space designed to make people feel welcome, give them a voice and to bring sport indoors for customers and non-customers alike. #WorkINS, is based around indoor training sessions for sports that usually take place outside or in groups – such as football and running. It is hosted on… Continue reading Intersport Creates ‘Work-INs’: An Instagram Based Indoor Social Training Initiative
New Intersport ‘Heart Of Sport’ Global Brand Platform Helps People Find Their Place In Sport
January 2020 saw Intersport launch its first global brand platform, ‘Heart Of Sport’, to reinforce the sports retailer’s place at the beating heart of local sport. Conceived and created by agency We Are Pi, the initiative puts local sports heroes at the centre of the message and the brand position as it sets off… Continue reading New Intersport ‘Heart Of Sport’ Global Brand Platform Helps People Find Their Place In Sport
DW Fitness First’s ‘Its Our Time #OwnIt’ Summer Campaign Targets Female Athletes
To mark the start of the summer, to celebrate the Women’s World Cup and the spike in women’s sport, DW Fitness First partnered with international sporting goods retailer, Intersport to launch #ItsOurTime. DW, the world’s largest privately owned health and fitness provider, launched the multi-channel campaign to champion the growing participation of female athletes… Continue reading DW Fitness First’s ‘Its Our Time #OwnIt’ Summer Campaign Targets Female Athletes
Adidas’ Equality ‘She Breaks Barriers’ Media Parity Part 2 Launched On International Women’s Day
The German sportswear giant launched its second wave of ‘She Break Barriers’ work on International Women’s Day (8 March) as it steps up its mission for equality in sport with a call for equal airtime for women’s sports via a 60-second spot and fresh @3StripesLive women’s sport streaming partnerships. The spearhead film, ‘She Breaks… Continue reading Adidas’ Equality ‘She Breaks Barriers’ Media Parity Part 2 Launched On International Women’s Day
Intersport France #RunTheSpring Challenge Offers Discounts Based On Customer 1km Run Time
French sports apparel retailer Intersport has allied with Nike to launch an innovative campaign, called #RunTheSpring, which gives discounts to customers who run 1km in under five and a half minutes. Under the seasonal auspices of welcoming the end of Winter and the start of Spring and the outdoor running season, the retailer worked with agency Les… Continue reading Intersport France #RunTheSpring Challenge Offers Discounts Based On Customer 1km Run Time
