The German sportswear giant launched its second wave of ‘She Break Barriers’ work on International Women’s Day (8 March) as it steps up its mission for equality in sport with a call for equal airtime for women’s sports via a 60-second spot and fresh @3StripesLive women’s sport streaming partnerships. The spearhead film, ‘She Breaks… Continue reading Adidas’ Equality ‘She Breaks Barriers’ Media Parity Part 2 Launched On International Women’s Day
Tag: Above-the-Line
HP Sauce’s ‘Movember’ Ads & Facebook ‘Tash’ Challenges
HP Sauce is activating its UK alliance with men’s health charity Movember with a Facebook initiative – The HP Sauce Movember Challenge – running parallel to an above-the-line advertising campaign. The umbrella objective of the good cause alliance is to help raise awareness of the moustache-growing initiative and the social media strand aims to… Continue reading HP Sauce’s ‘Movember’ Ads & Facebook ‘Tash’ Challenges
