A July UK outdoor campaign from Heinz leveraged the FIFA 2023 Women’s World Cup by positioning brand ambassador and Lioness striker Bethany England as ‘England’s Secret Weapon’ and claims that she is ‘Unbeanlievable’. The OOH work, conceived and developed by creative agency Wunderman Thompson Spain, positions Heinz Beanz as being the England women’s team… Continue reading Heinz Beanz ‘England’s Secret Weapon Is Unbeanlievable’ Led By Lioness Ambassador Bethany England
Tag: Heinz
Heinz Leverages Pennzoil 400 NASCAR Race Via ‘Slow This’ Micro Ad With Hidden DoorDash Code
Leveraging one of the fastest events on US TV – the Pennzoil 400 NASCAR race – the Kraft Heinz Company promoted its flagship Heinz Ketchup product by contrasting the speed of the cars with the slowness with which the thick and rich tomato sauce drops from the bottle through a half-second ad that needed to… Continue reading Heinz Leverages Pennzoil 400 NASCAR Race Via ‘Slow This’ Micro Ad With Hidden DoorDash Code
Heinz Big Game ‘LVII Meanz 57’ Campaign Lobbies NFL To Swap Roman Numerals For Traditional Numbers
Every year plenty of American Football fans feel a little confused by the Roman numerals linked to the Super Bowl, so Heinz leveraged the link between 2023’s LVII Big Game and its own familiar ’57 (Varieties)’ label tagline through a campaign called ‘LVII Meanz 57’. The brand’s famous tomato ketchup has had the number… Continue reading Heinz Big Game ‘LVII Meanz 57’ Campaign Lobbies NFL To Swap Roman Numerals For Traditional Numbers
Super Bowl 50: Activative Top 5 > Silly TV Spots
If the dominant tone of last year’s Big Game commercials was sombre and serious, the most popular approach for Super Bowl 50 was fun and silliness. The majority of brands that spend $5m on 30-seconds of ad space decided to try and put a smile of fans’ faces. The two most common comic… Continue reading Super Bowl 50: Activative Top 5 > Silly TV Spots
HP Sauce’s ‘Movember’ Ads & Facebook ‘Tash’ Challenges
HP Sauce is activating its UK alliance with men’s health charity Movember with a Facebook initiative – The HP Sauce Movember Challenge – running parallel to an above-the-line advertising campaign. The umbrella objective of the good cause alliance is to help raise awareness of the moustache-growing initiative and the social media strand aims to… Continue reading HP Sauce’s ‘Movember’ Ads & Facebook ‘Tash’ Challenges
‘Ultimate Heinz BIG Weekend’ RFL Grand Final Competition
Heinz BIG’s Super League activation came to a crescendo at the Grand Final with the outcome of its season-long campaign ‘Heinz BIG Weekend’ competition. The official Partner Of The Super League’s initiative, which has been running through the season, challenges fans to create their own ultimate BIG Grand Final weekend. The campaign is… Continue reading ‘Ultimate Heinz BIG Weekend’ RFL Grand Final Competition
Carling Giveaway: Cheers To Queen’s Diamond Jubilee
Carling has signed up as the official beer of ‘The Big Jubilee Lunch’, with the Molsen Coors brand distributing 300,000 free bottles to local street parties. The Big Jubilee Lunch, part of the programme of events to celebrate the Queen’s Diamond Jubilee, is one of the celebration’s official events and thus has a set… Continue reading Carling Giveaway: Cheers To Queen’s Diamond Jubilee
