Heinz BIG’s Super League activation came to a crescendo at the Grand Final with the outcome of its season-long campaign ‘Heinz BIG Weekend’ competition. The official Partner Of The Super League’s initiative, which has been running through the season, challenges fans to create their own ultimate BIG Grand Final weekend. The campaign is… Continue reading ‘Ultimate Heinz BIG Weekend’ RFL Grand Final Competition
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iiNet ‘Hawthorn Hawks Fan AFL GrandFinal CyberDay’ Ad
A simple, minimalist traditional print execution or a subtle summary of a fan’s online day? You decide! Early October saw Hawthorne Hawks shirt sponsor iiNet run a single execution newspaper ad campaign on the morning off the Australian Football League (AFL) team’s Grand Final clash with Freemanetle Dockers. On first viewing the… Continue reading iiNet ‘Hawthorn Hawks Fan AFL GrandFinal CyberDay’ Ad
Wimbledon Sponsor Evian Targets Super Users
Evian’s summer digital campaign activating its Wimbledon sponsorship aimed to engage ‘super heavy’ brand fans/Evian drinkers online in order to capture more detailed data on the Danone water brand’s super users. The five-year sponsorship deal, making Evian the official bottled water of Wimbledon, is a core part of Danone’s wider attempt to take the… Continue reading Wimbledon Sponsor Evian Targets Super Users
