Danone’s high protein snack brand YoPRO acted its role as an official partner of the Australian Olympic Team through a new wave of work in its ‘Every Millimetre Matters’ campaign featuring Aussie Olympians Women’s Tennis Number One Ash Barty, Olympic Champion swimmer Kyle Chalmers and Commonwealth Games high jump champion Brandon Starc. The digitally-led… Continue reading YoPRO Teams Up With Ash Barty, Kyle Chalmers & Brandon Starc ‘Every Millimetre Matters’ Australian Olympic Team Activation
Tag: Danone
YoPRO Australia Expands #FuelYourJourney With New Athlete Targeted ‘Every Millimetre Matters’ Ad
Late October saw the Danone high protein yoghurt snack brand YoPRO has launched a new Australian campaign, running under its ongoing ‘Fuel Your Journey’ brand concept’, called ‘Every Millimetre Matters’. The campaign, which was conceived and developed by independent creative agency Emotive, seeks to reminds all ‘athletes’ that absolutely everything they do – no… Continue reading YoPRO Australia Expands #FuelYourJourney With New Athlete Targeted ‘Every Millimetre Matters’ Ad
Thank You Key Workers – evian & Wimbledon
Evian’s ‘Thank You Key Workers’ was the Official Water of Wimbledon’s 2020 campaign (running in July), based around a ticket/experience giveaway for the 2021 tournament for heroes on the UK’s front line battling the pandemic. Territory: UK Agency: Inside Ideas Group (Creative), Freuds (PR), Procure Worldwide (Influencers), Wavemaker (Media) Objectives … Continue reading Thank You Key Workers – evian & Wimbledon
Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform
The end of April saw Danone’s high protein snack brand YoPRO launch the ‘YoPRO Fitness Challenge’: a lockdown utility based around an online fitness and nutrition program which challenges people to come out of isolation fitter than when they went in. The social media based initiative was conceived and created in harness with Emotive… Continue reading Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform
NFL Players ‘Flex Their Cryceps’ In Official Yoghurt Oikos’ 2020 Draft Activation
Danone yoghurt brand Oikos used its NFL partnership to promote its Triple Zero product in a 2020 Draft campaign which revolves around football players crying. The campaign, conceived by agency Lightning Orchard, flips the usual image of tough, macho professional footballers on its head players with an emotional campaign based around found footage of… Continue reading NFL Players ‘Flex Their Cryceps’ In Official Yoghurt Oikos’ 2020 Draft Activation
Yopro Marks Australian Olympic Tie-Up With Mitch Morgan Spot In ‘Journey To Tokyo 2020’ Series
Australian yoghurt company YoPRO celebrated in July deal to become an official partner of the Australian Olympic Team by launching a new episode in its ongoing ‘Journey To Tokyo 2020’ content series. The sponsorship will see the Danone owned brand expand its athlete support programme and fuel Aussie Olympians on their journey to Tokyo… Continue reading Yopro Marks Australian Olympic Tie-Up With Mitch Morgan Spot In ‘Journey To Tokyo 2020’ Series
Wimbledon Sponsor Evian Targets Super Users
Evian’s summer digital campaign activating its Wimbledon sponsorship aimed to engage ‘super heavy’ brand fans/Evian drinkers online in order to capture more detailed data on the Danone water brand’s super users. The five-year sponsorship deal, making Evian the official bottled water of Wimbledon, is a core part of Danone’s wider attempt to take the… Continue reading Wimbledon Sponsor Evian Targets Super Users
