Samsung Australia and telecoms/entertainment giant Optus teamed up to support athletes at Tokyo 2020 through a ‘Performance Enhancing Music’ project based around creating uniquely personalised audio tracks scientifically designed to create the desired mental and physical response to help athletes to perform at their best. The scientifically developed music project, developed through agency CHE/Proximity… Continue reading Samsung/Optus Back Tokyo Ambassadors Via Personal Performance Enhancing Music
Tag: Australian Olympic Team
Aussie Olympian Kelsey Lee-Barber ‘Feeds Her Greatness’ In New Australian Beef Campaign
A month ahead of Tokyo 2020, Australian Beef teamed up with athlete ambassador Kelsey lee-Barber to activate its dual sponsorship of the Australian Olympic and Paralympic teams through a campaign called ‘Feed Her Greatness’. The campaign, developed in harness with agency The Monkeys (part of Accenture Interactive), is spearheaded by a hero spot helmed… Continue reading Aussie Olympian Kelsey Lee-Barber ‘Feeds Her Greatness’ In New Australian Beef Campaign
Yopro Marks Australian Olympic Tie-Up With Mitch Morgan Spot In ‘Journey To Tokyo 2020’ Series
Australian yoghurt company YoPRO celebrated in July deal to become an official partner of the Australian Olympic Team by launching a new episode in its ongoing ‘Journey To Tokyo 2020’ content series. The sponsorship will see the Danone owned brand expand its athlete support programme and fuel Aussie Olympians on their journey to Tokyo… Continue reading Yopro Marks Australian Olympic Tie-Up With Mitch Morgan Spot In ‘Journey To Tokyo 2020’ Series
Bridgestone Activates IOC & Aus/NZ Team Tie-Ups Via PyeongChang ‘Chase Your Dream’ Snowboard/Ski Ads
The second week of January, ahead of the start of PyeongChang 2018 on 9 February, saw Bridgestone leverage its trio of global and market-specific Olympic sponsorships with linked local campaigns fronted by Australian snowboarder Belle Brockhoff and New Zealand freeskier Beau-James Wells. The global tyre giant, a Worldwide International Olympic Committee partner, is also… Continue reading Bridgestone Activates IOC & Aus/NZ Team Tie-Ups Via PyeongChang ‘Chase Your Dream’ Snowboard/Ski Ads
