Chelsea FC and England attacker footballer Raheem Sterling fronted a series of Samsung spots in the UK led by the visually arresting ‘Night Sports’ and the mockumentary style ‘Sterling Sells’ which both promote the brand through dazzling, dancing visuals and comedy. The campaign was conceived by creative agency Mother with production from an in-house… Continue reading Raheem Sterling Fronts Samsung ‘Night Sports’ & ‘Sterling Sells’ Galaxy Campaigns
Tag: Smartphone
Giannis Antetokounmpo Stars In Google ‘Fixed On Pixel’ Super Bowl Commercial
NBA super star Giannis Antetokounmpo features in Google’s 2023 Super Bowl commercial which promotes the brand’s Pixel smartphone and focuses on how the handset fixes event the funniest of photo mishaps. The tech behemoth’s 90-second ‘Fixed On Pixel’ spot, which will debut on TV during the Big Game’s second quarter and dropped online on 8… Continue reading Giannis Antetokounmpo Stars In Google ‘Fixed On Pixel’ Super Bowl Commercial
AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest
Deloitte Digital and Twitterperlen teamed up for a #OneLove alternative campaign which uses smartphone AR filters to enable fans to (virtually) dye the hair of the German national team players in the colours of the rainbow and share the images socially. The ‘One Love’ skippers’ armband initiative hogged many of the early 2022 FIFA Men’s… Continue reading AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest
Nike Celebrated 50 Years With An Immersive In-Store AR Archive Experience
To celebrate Nike’s 50th anniversary, the US sportswear behemoth teamed up with LA-based creative company BUCK to bring 50 years of iconic athletic artefacts into an accessible, augmented reality (AR) experience for people in Nike stores worldwide. The initiative’s objective was to capture the spirit of DNA (Department of Nike Archives) and the in-store experience featured… Continue reading Nike Celebrated 50 Years With An Immersive In-Store AR Archive Experience
Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App
NBA partner Google added a new, immersive ‘Pixel Arena’ gamified experience to its programme of league linked activations which enables fans using the league’s official mobile app to create and share avatars and content and explore a 3D simulated hoops world. Launched on 18 April to leverage the 2022 Playoffs (which run from April… Continue reading Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App
Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience
BT-owned mobile telecoms network EE leveraged its principle sponsorship of The Football’s Association’s Wembley Stadium and promoted its 5G services through a social campaign and stadium superstore experience which helped England get kitted out Launched to leverage England Football international friendlies against Switzerland and Ivory Coast on 26 March and 29 March respectively, a… Continue reading Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience
French Club Red Star Creates Simple Smartphone ‘Pass-Passe’ Hack For Fan Vaccine QR Codes
French football club Red Star FC continues its reputation for innovative, fan-first authenticity with the introduction of ‘Pass-Passe’ to ease entry into its Bauer stadium and enable supporters to show their allegiance to the team as well as their Covid-19 vaccine passport. The ‘Pass-Passe’ is a simple solution to reduce waiting times at stadium… Continue reading French Club Red Star Creates Simple Smartphone ‘Pass-Passe’ Hack For Fan Vaccine QR Codes
Google’s Multi-Year NBA Partnership Tipps Off With Pixel ‘Official Fan Phone’ Campaign
On 19 October, as the 2021/2 season tipped-off, Google penned a new multi-year basketball partnership which saw its Google Pixel becoming the ‘official fan phone of the NBA, NBA G League and NBA 2K League’ and the first presenting partner for the NBA Playoffs. The tie-up was promoted through a simple, hoops graphic focused… Continue reading Google’s Multi-Year NBA Partnership Tipps Off With Pixel ‘Official Fan Phone’ Campaign
Samsung/Optus Back Tokyo Ambassadors Via Personal Performance Enhancing Music
Samsung Australia and telecoms/entertainment giant Optus teamed up to support athletes at Tokyo 2020 through a ‘Performance Enhancing Music’ project based around creating uniquely personalised audio tracks scientifically designed to create the desired mental and physical response to help athletes to perform at their best. The scientifically developed music project, developed through agency CHE/Proximity… Continue reading Samsung/Optus Back Tokyo Ambassadors Via Personal Performance Enhancing Music
WNBA & Social Streaming Partner Twitter Mark Start Of 25th Season With QR Code Hoodie
The Women’s National Basketball Association (WNBA) teamed up with social streaming partner Twitter to celebrate the start of the league’s 25th season on 14 May with a fresh approach to fan engagement in the form of a branded hoodie with a hidden QR code. The innovative hoodie – which will be worn by all… Continue reading WNBA & Social Streaming Partner Twitter Mark Start Of 25th Season With QR Code Hoodie
Jaguar Integrated Wimbledon Sponsorship Led By Serve Sim App Ticket Contest & UK Digital OOH
Three weeks ahead of the first service at Wimbledon 2019, the tournament’s official automotive partner Jaguar leveraged its right through the launch of the world-first ‘Ace Pace Wimbledon Edition App’ which measures fans’ serves using smart phone technology as they compete to win Wimbledon tickets. The app, which is a leading edge strand in… Continue reading Jaguar Integrated Wimbledon Sponsorship Led By Serve Sim App Ticket Contest & UK Digital OOH
Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’
Late May saw the blockchain-based fan engagement platform Socios.com roll out a new geolocation-based augmented reality feature designed for its partner football clubs. The ‘Token Hunt’ feature enables users to collect Fan Tokens and in-app digital currency called Chiliz ($CHZ) for free using their smartphones. These Fan Tokens will be collected by users… Continue reading Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’
