In April, Astral-owned glue brand Bondtite leveraged its sponsorship of the Lucknow Super Giants during the IPL 2023 through an activation fronted by players Deepak Hooda, Nicholas Pooran and KL Rahul The campaign, conceptualised by agency The Womb, was spearheaded by a hero commercial starring Hooda, Pooran and Rahul as a trio of avatars.… Continue reading Bondtite Leverages Lucknow Super Giants Sponsorship In KL Rahul’s ‘Shayari For Broken Hearts’ Avatar Ad
Tag: At Stadium
Captain Morgan Sculpts Larger-Than-Life NFL Superfan Statues For Fan Of The Year Contest
As teams sought to finish the American Football season strong and make the playoffs, December saw NFL partner Captain Morgan Original Spiced Rum erected large statues of six NFL superfans ahead of the climax of its ‘NFL Fan Of The Year Contest’. The contest saw the Diageo-owned rum brand reward supporters ‘who really spice up… Continue reading Captain Morgan Sculpts Larger-Than-Life NFL Superfan Statues For Fan Of The Year Contest
NRMA Thanks ‘Network Of Helpers’ In Inaugural Ad Campaign For Cricket Australia Sponsorship
As the first match in the NRMA Insurance Men’s Test Series got under way on 30 November, new title sponsor and Cricket Australia platinum partner NRMA unveiled its initial activation strategy through an inaugural campaign based around thanking the vast network of helpers who make cricket so exciting for fans. The Insurance Australia Group… Continue reading NRMA Thanks ‘Network Of Helpers’ In Inaugural Ad Campaign For Cricket Australia Sponsorship
Francesca Jones Leads OPPO Roland Garros/Wimbledon ‘Inspiration Ahead’ Campaign To Inspire A New Generation
To activate its partnerships with Roland Garros and Wimbledon, global technology and mobile company OPPO, created a 360-degree, multi-stage global campaign running through June and July which boosted brand and partnership awareness, highlighted key products and aimed to inspire the next generation of tennis fans. Created in harness with agency Sid Lee, the twin-tournament… Continue reading Francesca Jones Leads OPPO Roland Garros/Wimbledon ‘Inspiration Ahead’ Campaign To Inspire A New Generation
Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience
BT-owned mobile telecoms network EE leveraged its principle sponsorship of The Football’s Association’s Wembley Stadium and promoted its 5G services through a social campaign and stadium superstore experience which helped England get kitted out Launched to leverage England Football international friendlies against Switzerland and Ivory Coast on 26 March and 29 March respectively, a… Continue reading Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience
General Mills Introduces Virtual ‘Homegate’ Platform As Part Of Its ‘Tailgate Nation’ Initiative
At the start of October, US food giant General Mills expanded its existing ‘Tailgate Nation’ marketing platform with the launch of a virtual, interactive ‘Homegate‘ experience. Built around its college football partnerships at the start of the new season and created in partnership with Michigan-based retailer Meijer and e-commerce firm Obsess, the experience that was… Continue reading General Mills Introduces Virtual ‘Homegate’ Platform As Part Of Its ‘Tailgate Nation’ Initiative
AFL Launches New ‘Believe’ Campaign Ahead Of 2020 Toyota AFL Premiership Season Via AFL Media
The first week of March saw the AFL launch a pre-season campaign, ‘Believe’, to build buzz and excitement around kick-off through fan-generated content and work featuring some of the sport’s star names. The initiative, which launched two weeks ahead of the start of the 2020 Toyota AFL Premiership Season opener (on 19 March), was… Continue reading AFL Launches New ‘Believe’ Campaign Ahead Of 2020 Toyota AFL Premiership Season Via AFL Media
‘PSV Energie’ > PSV Eindhoven & Energiedirect.nl
Energiedirect.nl used its rights as PSV Eindhoven’s main sponsor to create a fan specific energy product for PSV supporters which included football and club related benefits as the utility sought to reduce churn and drive sales in the region. Launched through a multi-channel campaign that spanned a stadium installation, pitch side LEDs, a… Continue reading ‘PSV Energie’ > PSV Eindhoven & Energiedirect.nl
Bud Light’s NFL Kick-Off Campaign Puts Snapchat Codes On Custom Cans
Ahead of the start of the NFL 2017/18 season, the league’s official beer brand Bud Light is taking a two-pronged promotional approach to leveraging pre-season excitement by rolling out a new set of team customised cans and using them to offer codes for a Snapchat led season-long competition. Thus the league’s official beer is… Continue reading Bud Light’s NFL Kick-Off Campaign Puts Snapchat Codes On Custom Cans
Caledonia Best Launches Scottish Pub ‘Scrum & Have A Try’ Tour/Competition For RBS 6 Nations
Caledonia Best, the official beer of Scottish Rugby, is activating its national team rights around the 2017 RBS 6 Nations with a nationwide match day pub tour and onsite Murrayfield match day experiences. Through this year’s tournament, the beer brand is running a programme of February/March participatory experiences – focusing on fun activities and… Continue reading Caledonia Best Launches Scottish Pub ‘Scrum & Have A Try’ Tour/Competition For RBS 6 Nations
Chicago Bears Activate New Visa Sponsorship Deal With Virtual Reality & 360° Training Experience
Prior to their 2 October game against the Detroit Lions, new Chicago Bears sponsor Visa activated its recently signed four-year partnership with a virtual reality experience that enabled fans of the NFL franchise to get on to the gridiron with their favourite players. The new sponsorship deal, which sees Visa become the Bear’s exclusive… Continue reading Chicago Bears Activate New Visa Sponsorship Deal With Virtual Reality & 360° Training Experience
