Captain Morgan, the official spiced rum sponsor of the NFL, launched a new campaign on 14 September fronted by Victor Cruz and Action Bronson incentivising fans to take part in a mixed real-world and social scavenger hunt facilitated through hidden QR codes. Timed to leverage the start of the 2023/24 football season, consumers are… Continue reading NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt
Tag: Rum
Captain Morgan Sculpts Larger-Than-Life NFL Superfan Statues For Fan Of The Year Contest
As teams sought to finish the American Football season strong and make the playoffs, December saw NFL partner Captain Morgan Original Spiced Rum erected large statues of six NFL superfans ahead of the climax of its ‘NFL Fan Of The Year Contest’. The contest saw the Diageo-owned rum brand reward supporters ‘who really spice up… Continue reading Captain Morgan Sculpts Larger-Than-Life NFL Superfan Statues For Fan Of The Year Contest
Captain Morgan Big Game Stunt Based On Smart ‘Super Bowl Punch Bowl’ Contest & Cocktail Recipe
At the start of February, Diageo rum brand Captain Morgan unveiled the ‘Captain Morgan Super Bowl Punch Bowl’ and linked contest: a smart, tech-enabled, game-linked bowl that holds four gallons of punch and which displays the Big Game score in real time. The internet-connected punch bowl is also equipped with real-time game connectivity, Bluetooth… Continue reading Captain Morgan Big Game Stunt Based On Smart ‘Super Bowl Punch Bowl’ Contest & Cocktail Recipe
Captain Morgan Partners With FanDuel For ‘Soccer Pick ‘Em’ Soccer Betting Contest
Late April saw Captain Morgan team up with gaming site FanDuel for an MLS/CPL betting contest which offers players cash rewards for making winning picks on professional soccer games. The ‘Captain Morgan Soccer Pick ‘Em’ contest runs every Saturday and on other match days throughout the regular season and postseason for both the Major… Continue reading Captain Morgan Partners With FanDuel For ‘Soccer Pick ‘Em’ Soccer Betting Contest
Official NRL Sponsor Bundaberg Rum Launches New Responsible Drinking ‘Stay In The Game’ Campaign
September saw the launch of a new NRL responsible campaign from partner Bundaberg Rum called ‘The Waterboy’ The campaign runs through the NRL Finals series and it was led by a hero commercial which debuted during the 13 September opening match between the Sydney Roosters and the South Sydney Rabbitohs. This is the… Continue reading Official NRL Sponsor Bundaberg Rum Launches New Responsible Drinking ‘Stay In The Game’ Campaign
Captain Morgan Rum Campaign Adds Another ‘Captain Morgan (Eoin)’ To Athlete Ambassador Line-Up
Diageo owned rum Captain Morgan has added to its stable of namesake ‘Captain Morgan’ sports endorsers by adding England T20 and One-Day cricket captain Eoin Morgan to its ambassador stable. The Jamaican rum brand unveiled its new ambassador signing by co-ordinating a tri-partite Twitter exchange between the three Captains. Can you guess who… Continue reading Captain Morgan Rum Campaign Adds Another ‘Captain Morgan (Eoin)’ To Athlete Ambassador Line-Up
Cuban Curation: Havana Club Backs ‘Smell Of Art’ Show
Legendary Cuban rum brand Havana Club has created a brand-curated art exhibition that provides an international platform for contemporary Cuban artists and for the island nation’s culture. Titled ‘The Smell That Comes Thorugh My Window’ (Un olor que entra por mi ventana), the show is displayed in the Havana Club Gallery within the… Continue reading Cuban Curation: Havana Club Backs ‘Smell Of Art’ Show
