Running guerrilla work around major sports properties isn’t a bottom-line driven tactical response to a direct competitor’s official sponsorship activation. Indeed, it isn’t always about competitive marketing at all. Or even sport for that matter. Consider ice cream outfit Kibon’s Brazilian rooftop art project in a Rio favela – a project that… Continue reading Ice Cream Brand Kibon’s Rio Favela Rooftop Art Show
Tag: Exhbition
Cuban Curation: Havana Club Backs ‘Smell Of Art’ Show
Legendary Cuban rum brand Havana Club has created a brand-curated art exhibition that provides an international platform for contemporary Cuban artists and for the island nation’s culture. Titled ‘The Smell That Comes Thorugh My Window’ (Un olor que entra por mi ventana), the show is displayed in the Havana Club Gallery within the… Continue reading Cuban Curation: Havana Club Backs ‘Smell Of Art’ Show
Intel Sponsors Of Tomorrow: Re-mastered @ LNDN Design Festival
Intel is repurposing its ‘Remastered’ project at September’s London Design Festival with an interactive reinterpretation of Matisse’s Dancers. Remastered’s debut at a three day exhibition in One Marylebone in London saw the brand provide a platform for a set of contemporary artists to create and show digital interpretations of works by Turner, Dali,… Continue reading Intel Sponsors Of Tomorrow: Re-mastered @ LNDN Design Festival
