A World Cup ‘Banksy Graffiti’ tribute from The Football Pools sees the UK soccer betting outfit spoof the famous British street artist with the real Gordon Bank commemorating his iconic save against Pele on a football stadium wall. A hooded figure sprays a stencil image of the famous moment from the 1970 World Cup… Continue reading Real Banksy Graffiti Save Of Century Pools Promo Stunt
Tag: Brazil 2014
Skol Cools Russian World Cup Fans With Ice-Pack Beer
A novelty packaging-based World Cup initiative in early July saw Skol encase limited edition six-packs in packaging made from ice to tempt overheated football fans unused to the steamy Brazilian climate. The limited edition packs were handed out free to Russian supporters in Cuiaba – one of the host nation’s hottest locations – to… Continue reading Skol Cools Russian World Cup Fans With Ice-Pack Beer
Beats’ France Vs Germany #GameBeforeTheGame Spot
For the 4 July game between France and Germany Beats By Dre launched a match-specific spot extending its Game Before The Game ambush for the quarter final clash between the European heavyweights. The ‘Allez les Bleus, An Eurer Seite’ ad, which was posted on the brand’s YouTube site on the day of the game,… Continue reading Beats’ France Vs Germany #GameBeforeTheGame Spot
La Canette Anitfoot: Anti-Football Orangina Can Stunt
French drinks brand Orangina aims to cut through all the World Cup clutter with an anti-football marketing stunt for those fed up with Brazil 2014. Mid June saw sub-brand ‘Orangina Miss O’ promote an anti-football can (La Canette Antifoot) which it claims, when squeezed, will switch off any football match being shown on TV.… Continue reading La Canette Anitfoot: Anti-Football Orangina Can Stunt
Romario Fronts Havaianas World Cup Flip-Flop Ambush
Few Brazilian brands are as well known globally as flip-flop giant Havaianas and, despite the official 2014 World Cup flip-flop brand being rival Amazonas, Havaianas has been leveraging Brazil 2014 with a soccer themed ‘Teams’ range pushed via regional campaigns across the globe. World Cup host nation Brazil is a tropical country where the… Continue reading Romario Fronts Havaianas World Cup Flip-Flop Ambush
German Kit Campaign Sees N1 Adidas Meet World Cup Goal
With one of the richest histories in international football, big shirt sales for its home team German kit have played a major role in adidas announced this week that it would achieve its 2014 soccer sales goal of €2bn+ ($2.7 bn+) and beat Nike’s challenge to remain the world’s number one football brand In this… Continue reading German Kit Campaign Sees N1 Adidas Meet World Cup Goal
Activia/Shakira ‘WFP School Meal’ World Cup CSR Video
Singing super star Shakira teams up with Activia on a CSR initiative which leverages the World Cup and its star players in order to drive support for the World Food Programme’s ‘School Meals’ programme. The fused singer and brand World Cup CSR ambush revolves around a football-themed music video starring the Colombian musician singing… Continue reading Activia/Shakira ‘WFP School Meal’ World Cup CSR Video
Colombian Govt’s World Cup Ads Ask Rebels To Disarm
Colombia’s Government is using Brazil 2014 to try and persuade FARC and ELN guerrillas to swap bullets for balls by rolling out a World Cup themed campaign inviting rebels to lay down their arms. As World Cup fever built across the country throughout June, the Colombian Ministry Of Defence leveraged the football-led surge in… Continue reading Colombian Govt’s World Cup Ads Ask Rebels To Disarm
The Suarez Bite: Meme, Real-Time, Low Latency, NewsJack
From internet meme to real-time and low latency, and from ambush activity to news-jacking, when it comes to contemporary marketing jargon, the Suarez Bite has become the go-to World Cup trend story: The Suarez/Chiellini bit story spread socially like wildfire and marketers around the globe couldn’t resist the opportunity to leverage the trend to… Continue reading The Suarez Bite: Meme, Real-Time, Low Latency, NewsJack
World Cup Magic Spray In Social Shaving Foam Wars
World Cup watchers around the globe have been fascinated by the referees’ magic spray and, as with most things that become a social media sensation, rival brands have been newsjacking the foam phenomenon. While the spray has been a familiar part of the referee’s kit throughout the last season in Latin American and the MLS,… Continue reading World Cup Magic Spray In Social Shaving Foam Wars
Spain Sponsor Movistar Sends Stars Undercover
Mobile giant Movistar sends Spanish soccer stars undercover in everyday jobs for a stripped back World Cup stunt. The campaign sees five of La Roja’s best players – Alonso, Iniesta, Reina, Cazorla and Juanfran – undergo major makeovers before heading to work in a kitchen, a garden, a classroom and even a retirement home.… Continue reading Spain Sponsor Movistar Sends Stars Undercover
Samsung #Selfie4England Kicks Off FA Partnership
Early June saw Samsung Electronics launch #Selfie4England to engage and reward England football fans for their shows of support for the team. The initiative from the Football Association’s official consumer electronics and smartphone supplier, simply asks fans to post their #Selfie4England to the Samsung Football Facebook page or Twitter feed and in turn the… Continue reading Samsung #Selfie4England Kicks Off FA Partnership
