Snickers Ice Cream partnered with the number one NFL Draft pick and 2021 Heisman Trophy winner Bryce Young to front a campaign introducing a new, limited-edition frozen treat titled the ‘Bryce Cream Bar’. After penning an ambassador deal with former Crimson Tide quarterback Young, who at the time was one of the favourites to… Continue reading NFL Sponsor Snickers Teams UP With Top Draft Prospect Young With ‘Bryce Cream Bar’
Tag: Ice Cream
Häagen-Dazs Activatives Wimbledon Partnership Via Dimitrov Fronted ‘Let’s Play’ Campaign
Häagen-Dazs which returns for the third year to the All England Club as the official ice cream of Wimbledon, celebrates the start of the 2018 Championships with a new ‘Let’s Play’ initiative fronted by athlete ambassador Grigor Dimitrov. The campaign is inspired by the player’s own favourite ice cream flavour – cookies & cream… Continue reading Häagen-Dazs Activatives Wimbledon Partnership Via Dimitrov Fronted ‘Let’s Play’ Campaign
FIFA Dairy Partner Mengniu Teams Up With Messi For Spearhead World Cup In Stadium Short Film
Mengniu, FIFA’s official ice cream and yogurt sponsor, teamed up with Lionel Messi for the centrepiece of its 2018 World Cup activation in the form of rendering the five-time Ballon d’Or winner in CGIed milk form and via a short film which debuted in the minutes prior to the tournament kick-off. The hero piece… Continue reading FIFA Dairy Partner Mengniu Teams Up With Messi For Spearhead World Cup In Stadium Short Film
Häagen-Dazs Leverage Australian Open With New Global Ambassador Dimitrov Work & Bespoke Flavour
January saw Häagen-Dazs unveil the world’s number three tennis player Grigor Dimitrov as its latest global ambassador through work leveraging the start of the new tennis season and the Australian Open. The brand introduced its new sports endorser with a multi-platform marketing push launched on the day the 2018 Australian Open began and led… Continue reading Häagen-Dazs Leverage Australian Open With New Global Ambassador Dimitrov Work & Bespoke Flavour
Häagen-Dazs Teams Up With Björn Borg For Design & Pop-Up Partnership Ahead Of Wimbledon
Following its recent ‘brand retune’, Häagen-Dazs is working its fresh positioning into its 2017 Wimbledon activation with an integrated campaign spanning athlete ambassadors, product giveaways, social media work and featuring a design partnership with the fashion brand named after Swedish tennis legend Björn Borg. The up market ice cream brand has teamed up with the sports… Continue reading Häagen-Dazs Teams Up With Björn Borg For Design & Pop-Up Partnership Ahead Of Wimbledon
Ice Cream Brand Kibon’s Rio Favela Rooftop Art Show
Running guerrilla work around major sports properties isn’t a bottom-line driven tactical response to a direct competitor’s official sponsorship activation. Indeed, it isn’t always about competitive marketing at all. Or even sport for that matter. Consider ice cream outfit Kibon’s Brazilian rooftop art project in a Rio favela – a project that… Continue reading Ice Cream Brand Kibon’s Rio Favela Rooftop Art Show
Coachella Hangout & Music Track Launch Fruttare In US
Unilever’s is putting music sponsorship at the heart of its US launch campaign for ice cream product Fruttare with a Coachella Festival partnership combining with consumer-created music track collaboration with product ambassadors Ne-Yo and Cher Lloyd. The FMCG giant’s sponsorship of the Palm Springs based Coachella Valley Music and Arts Festival saw it launch… Continue reading Coachella Hangout & Music Track Launch Fruttare In US
Nestle Drumstick Family-Led MiLB Sponsorship
Forget about the top tier, Nestle has signed a sponsorship deal with Minor League baseball (MiLB) and will initially activate its rights through a range of events including hosting Nestle Drumstick Family Days at ballparks around the USA. A family-centric strategy lies behind the new partnership and the brand will focus on engaging parents… Continue reading Nestle Drumstick Family-Led MiLB Sponsorship
