Puma examines the meaning of the word ‘classic’ through a campaign called ‘For All Time’ that showcases products, content and the impact created by ‘The Collective’: a brand stable of cultural influencers who the German sportswear brand claims have shifted and shaped the sneaker space over the last 50 years. ‘For All Time’ is… Continue reading Puma Showcases Sneaker Legacy & Future In ‘For All Time’ Ambassador & Creator Short Film Series
Tag: Culture
NBA Partner Hennessy’s ‘Game Never Stops’ Celebrates Basketball’s Cultural Reach
Hennessy leveraged the NBA Playoffs in April through a craft and culturally led campaign called ‘Game Never Stops’ which celebrates the influence that basketball in general and the NBA in particular have on global culture. Developed in harness with creative agency Droga5 New York, directed by award-winning director and music producer Maceo Frost and… Continue reading NBA Partner Hennessy’s ‘Game Never Stops’ Celebrates Basketball’s Cultural Reach
Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation
A mid-June digital out-of-home campaign from London’s Migration Museum leveraged UEFA Euro 2020 real-time results and aimed to shape fan conversation and show the positive impact of immigration on the sport. Titled ‘Football Moves People’ and created by Wonderhood Studios, the work ran nationwide across UK pub screens, outdoor sites, digital and social media… Continue reading Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation
Adidas & JD Sports Celebrate Inclusivity In Australian ‘Watch Us Move’ Digital & In-Store Campaign
Adidas and retailer JD Sports joined forces on a digital-first unity campaign in March which championed the stories of Australian women who have contributed to cultural shifts in their respective industries which include sport, arts, dance and music. ‘Watch Us Move’, developed with Sydney-based creative agency Andpeople and production company Entropico, is infused with… Continue reading Adidas & JD Sports Celebrate Inclusivity In Australian ‘Watch Us Move’ Digital & In-Store Campaign
Foot Locker’s ‘Raise The Game’ Initiative Supports European Basketball & Hoops-Related Culture
Foot Locker Europe and the NBA have linked up to create a joint local basketball programme called ‘Raise The Game’ which supports community hoops in Barcelona, London, Milan and Paris. The sports shoe retailer and the world-leading US basketball league have teamed up to support and grow basketball culture in Europe – where the… Continue reading Foot Locker’s ‘Raise The Game’ Initiative Supports European Basketball & Hoops-Related Culture
Adidas Originals Unboxes Its 70-Year History Through A Sweeping Diorama Film
A new campaign for Adidas Originals, by agency Opinionated, explores and showcases the sportswear brand’s iconic moments in culture through its 70-year history. The film, which celebrates Adidas’ 70th birthday, sets out to mark the anniversary through an epic diorama video which guides viewers through some of its key iconic moments. The film,… Continue reading Adidas Originals Unboxes Its 70-Year History Through A Sweeping Diorama Film
Hotels.com Partners With Cantona For UEFACL Campaign To Encourage UK Fans To Be Cultured
Forget kebabs, pubs and full English fry ups, Eric Cantona and Hotels.com have launched a guide to being the perfect travelling fan ahead of the UEFA Champions League Final in Madrid. As supporters of Tottenham Hotspur FC and Liverpool FC descend on Madrid for the all English 2019 UEFA Champions League Final on 1… Continue reading Hotels.com Partners With Cantona For UEFACL Campaign To Encourage UK Fans To Be Cultured
Mother’s Day Sees Retailer Rebel Sport Celebrate Some of New Zealand’s True Sporting Heroes
Rebel Sport celebrated Mother’s Day through a New Zealand campaign that paid tribute to some of the nation’s ‘true sporting heroes’. The social media campaign content was built around a short social film featuring interviews with the mothers of several well-known New Zealand athletes including rugby stars Sam Cane and Israel Dagg, as well… Continue reading Mother’s Day Sees Retailer Rebel Sport Celebrate Some of New Zealand’s True Sporting Heroes
Local Market Nike Campaign Celebrates The Humble Respect Of Taiwanese Sports Stars
Nike teamed up with agency Ogilvy Taiwan to create a new local market campaign that embraces and celebrates the traditionally respectful and humble side of Taiwan’s athletes. The insight behind the work is based around the widely held Asian perspective that the Taiwanese society and personality is typically considered as being humble to a… Continue reading Local Market Nike Campaign Celebrates The Humble Respect Of Taiwanese Sports Stars
Sky Sports Rolls Out First Promotion In Hindi To Leverage ‘England V India’ Test Series
Late July saw Sky Sports launch its first ever Hindi language promotion for its telecast of the upcoming England vs India Test series. Led by a 30-second hero spot, broadcast in both English and Hindi, include highlights from preview contests between the two countries, reaching as far back as 1932 The spearhead… Continue reading Sky Sports Rolls Out First Promotion In Hindi To Leverage ‘England V India’ Test Series
‘4 Quartieri, 1CuoreViola / Four Districts, One Purple Heart’ – Le Coq Sportif & Fiorentina
At the start of the 2017/18 season ACF Fiorentina and Le Coq Sportif launched a digital-first campaign to promote its five new kits for the new season – a familiar purple home jersey and four different away kits each presenting one of the city’s ancient neighbourhoods – to celebrate Florence’s infamous Calcio Storico and… Continue reading ‘4 Quartieri, 1CuoreViola / Four Districts, One Purple Heart’ – Le Coq Sportif & Fiorentina
NBA’s ‘I’m Why’ Digs Deeper Into On- & Off-Court Personal Stories To Promote New Season
The league’s new ‘I’m Why’ campaign ahead of the 2017/18 season not only showcases the sport’s swagger and skills, but also aims to link game action to more in-depth stories of the league’s place in people’s lives. ‘I’m Why’, which is part of the NBA’s broader, umbrella ‘This Is Why We Play’ platform (which… Continue reading NBA’s ‘I’m Why’ Digs Deeper Into On- & Off-Court Personal Stories To Promote New Season
