Using its 38 years of experience in North London, The Arsenal Foundation has worked with Save the Children since 2011 on a programme in Jordan’s Za’atari Refugee Camp called ‘Coaching For Life’: an initiative which uses the power of football to develop a sense of belonging and boost the emotional, mental and physical experience for… Continue reading Arsenal & Save The Children’s ‘When I Play Football, I Feel Happy’ Promotes Positive Impact Of ‘Coaching For Life’
Tag: Project
Foot Locker’s ‘Raise The Game’ Initiative Supports European Basketball & Hoops-Related Culture
Foot Locker Europe and the NBA have linked up to create a joint local basketball programme called ‘Raise The Game’ which supports community hoops in Barcelona, London, Milan and Paris. The sports shoe retailer and the world-leading US basketball league have teamed up to support and grow basketball culture in Europe – where the… Continue reading Foot Locker’s ‘Raise The Game’ Initiative Supports European Basketball & Hoops-Related Culture
Lowe’s ‘800 Mint Street’ Spearheads ‘Home Team’ NFL Kickoff Activation Programme
Leveraging the start of the football season, NFL partner Lowe’s rolled out a ‘Home Team’ campaign to help DIY fans ready for kickoff. The campaign, created by agency Deutsch, aims to unite NFL fans at a time when fandom feels more uncertain than in previous years and forms a season-long, brand-led rally to “put… Continue reading Lowe’s ‘800 Mint Street’ Spearheads ‘Home Team’ NFL Kickoff Activation Programme
