For the second consecutive year, US home refurbishment retailer Lowe’s teamed up with the NFL for its ‘Lowe’s Home Team’ activation and for the new 2021/22 season the brand is recruiting fans from everywhere across the country to join their new team. The activation, created by agency Deutsch LA, enlists help from NFL stars… Continue reading NFL Sponsor Lowe’s & Drew Brees Recruit USA To Its ‘Home Team’ To Make Homes Better for All
Tag: Lowes
Lowe’s ‘800 Mint Street’ Spearheads ‘Home Team’ NFL Kickoff Activation Programme
Leveraging the start of the football season, NFL partner Lowe’s rolled out a ‘Home Team’ campaign to help DIY fans ready for kickoff. The campaign, created by agency Deutsch, aims to unite NFL fans at a time when fandom feels more uncertain than in previous years and forms a season-long, brand-led rally to “put… Continue reading Lowe’s ‘800 Mint Street’ Spearheads ‘Home Team’ NFL Kickoff Activation Programme
NFL Draft 2020: Marketing Boosted As Record Numbers Of Sports-Starved Fans Tune In To Virtual Event
Inventive Marketing Leverages 2020 NFL Draft As Virtual Event Attracts Record Audience Of Sports-Starved Fans The NFL has worked like a titan to make the Draft a sports entertainment event to match up to, well, matches, and in recent years it has become the league’s biggest non-football pillar: a three-day blend of sport, razzmatazz,… Continue reading NFL Draft 2020: Marketing Boosted As Record Numbers Of Sports-Starved Fans Tune In To Virtual Event
‘Home Is What Unites Us’ Sees NFL Partner Lowe’s Leverage The Draft & Seek To Start The Turnaround
NFL partner Lowe’s, which as well as being a league’s home improvement retail sponsor also served as presenting sponsor of the ESPN and NFL Network telecasts, activated around the 2020 Draft through an integrated, multi-phase campaign which sought to highlight the importance of the home. An idea which emerged from the reality of COVID-19… Continue reading ‘Home Is What Unites Us’ Sees NFL Partner Lowe’s Leverage The Draft & Seek To Start The Turnaround
Home Improvement Brand Lowe’s Leverages NFL & Big Game Sponsorship Via ‘Lowe’s Hometown’ Build
NFL sponsor Lowe’s activated around the 2020 Super Bowl through a campaign called ‘Bring It Home’ which seeks to encourage fans to visit their local store to gear up with supplies for the Big Game on 2 February by doing what a home improvement brand does naturally – building. To spearhead the initiative, the… Continue reading Home Improvement Brand Lowe’s Leverages NFL & Big Game Sponsorship Via ‘Lowe’s Hometown’ Build
Lowe’s Leverages The 2019 NFL Draft Via National & Local ‘Pro Ready’ Activation Programme
Lowe’s, the Moorsville (North Carolina-based home improvement retailer), leveraged the 2019 NFL Draft to engage with and give back to the local community through a multi-strand activation programme that was fronted by Tennessee Titans TE Delanie Walker and Titans LB Wesley Woodward and included constructing the NFL Draft Stage in Nashville. Lowe’s, which signed… Continue reading Lowe’s Leverages The 2019 NFL Draft Via National & Local ‘Pro Ready’ Activation Programme
