The NFL rolled out a multi-media promotional campaign called ‘Greatness Is On The Clock’ aimed at driving awareness of and buzz ahead of the 2023 NFL Draft. The integrated campaign was spearheaded by a hero spot titled ‘NFL 2023 Draft: Greatness Is On the Clock”, the 30-second commercial dropped on 14 April along with… Continue reading NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign
Tag: ABC
NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics
When it comes to the festive sporting fixtures in the USA, the 25 December has long been owned by the NBA and to promote its Christmas Day 2022 slate of games the league released a promo fronted by brand character ‘Non-Stop’ and titled ‘The Great Christmas Play’. The hero spot sees actor/dancer Keyon Bowman… Continue reading NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics
NFL Draft 2020: Marketing Boosted As Record Numbers Of Sports-Starved Fans Tune In To Virtual Event
Inventive Marketing Leverages 2020 NFL Draft As Virtual Event Attracts Record Audience Of Sports-Starved Fans The NFL has worked like a titan to make the Draft a sports entertainment event to match up to, well, matches, and in recent years it has become the league’s biggest non-football pillar: a three-day blend of sport, razzmatazz,… Continue reading NFL Draft 2020: Marketing Boosted As Record Numbers Of Sports-Starved Fans Tune In To Virtual Event
NBA’s Annual Festive Spot ‘Ballin’ In A Christmas Wonderland’ Promotes Christmas Day Games
The NBA rolled out its much awaited annual holiday spot, “Ballin’ in a Christmas Wonderland”, which features platinum performer Normani singing a reworked, hoops-focused rendition of the holiday classic ‘Winter Wonderland’. The idea is simple: it’s the most wonderful time of the year because the NBA brings five gift-wrapped games featuring the league’s… Continue reading NBA’s Annual Festive Spot ‘Ballin’ In A Christmas Wonderland’ Promotes Christmas Day Games
Pippen & Shaq Front NBA’s #This Is Why We Play’ Promotional Push To Fire Up Fans For Playoffs
As the playoffs get under way in the National Basketball Association (NBA), the league is rolling out a promotional push with a series of spots led by hoops’ legends in an extension of its season-long ‘This Is Why We Play’ global marketing platform. To fire up fan interest in the knock-out stages of the… Continue reading Pippen & Shaq Front NBA’s #This Is Why We Play’ Promotional Push To Fire Up Fans For Playoffs
ESPN Continues Comic ‘Commissioner Claus’ NBA Christmas Day Campaign Via 12 New Spots
In the US sports calendar Christmas Day means an basketball bonanza and NBA broadcast partner ESPN promoted its 2016 festive match-ups by rebooting its familiar ‘Commissioner Claus’ campaign with a series of comic clips. A few days ahead of the big day itself, a fresh 12-spot series of Santa Claus ads returned to ESPN… Continue reading ESPN Continues Comic ‘Commissioner Claus’ NBA Christmas Day Campaign Via 12 New Spots
Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle
In addition to his direct and cutting contribution to the #OscarsSoWhite debate, Chris Rock’s other big message on the night was #GirlScoutCookiesSoGood as the host ensured blockbuster brand placement for the annual ‘Girl Scout Cookie Sale’. The Oscars ceremony coincided with the final day of the National Girl Scout Cookie Weekend, so Rock used… Continue reading Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle
Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
IBM’s activity around the 2016 Oscars – which spanned a pair of commercials and real-time robot tweets – introduces its leading edge Watson artificial intelligence through a ‘cognitive era’ campaign. During the award ceremony telecast ad breaks, IBM ran two spots (one spoof and one serious) featuring Carrie Fisher and Ridley Scott. The… Continue reading Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
Fronted By Father Christmas: NBA Signs Santa In Festive ESPN Campaign
ESPN’s festive basketball spot sees Santa Claus call a press conference to announce that he’s joining the NBA as a free agent. The campaign from the NBA’s twin broadcasters promotes the five NBA games that will air on ESPN and ABC on Christmas Day. The spot sees Santa himself declare that it ‘just… Continue reading Fronted By Father Christmas: NBA Signs Santa In Festive ESPN Campaign
Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand
Cadillac continued its recent brand refresh with a major Oscars partnership that was led by three major new commercials debuting during the ABC awards ceremony telecast. The lead spot was released online in the days leading up to the Academy Awards while the other two were revealed for the first time in-show. At… Continue reading Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand
Dove & Twitter’s ‘Speak Beautiful’ Oscars Social Change Campaign
Dove teamed up with Twitter on Oscar night to address bullying beauty and spiteful style tweets with a campaign called #SpeakBeautiful – a self-styled ‘partnership for social change’. Frequent and often anonymous criticism (and sometimes hatred) is one of the less desirable hallmarks of social media and this joint Dove/Twitter initiative aimed to address… Continue reading Dove & Twitter’s ‘Speak Beautiful’ Oscars Social Change Campaign
Comcast Oscars Ad Depicts How A Blind 7-Year-Old Girl Imagines The Wizard of Oz
Comcast’s beautiful 60-second Acamdey Awards spot tells the story of Emily, a seven-year-old girl who was born blind, and what she sees and imagines in her mind’s eye when she watches The Wizard Of Oz. Comcast’s team began by asking Emily to describe how she imagines the world of Oz and then the company… Continue reading Comcast Oscars Ad Depicts How A Blind 7-Year-Old Girl Imagines The Wizard of Oz
