Tag Archives: ABC

NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign

NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign

The NFL rolled out a multi-media promotional campaign called ‘Greatness Is On The Clock’ aimed at driving awareness of and buzz ahead of the 2023 NFL Draft.   The >>
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NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics

NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics

When it comes to the festive sporting fixtures in the USA, the 25 December has long been owned by the NBA and to promote its Christmas Day 2022 slate >>
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NFL Draft 2020: Marketing Boosted As Record Numbers Of Sports-Starved Fans Tune In To Virtual Event NFL Draft 2020: Marketing Boosted As Record Numbers Of Sports-Starved Fans Tune In To Virtual Event

NFL Draft 2020: Marketing Boosted As Record Numbers Of Sports-Starved Fans Tune In To Virtual Event

Inventive Marketing Leverages 2020 NFL Draft As Virtual Event Attracts Record Audience Of Sports-Starved Fans   The NFL has worked like a titan to make the Draft a sports >>
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NBA’s Annual Festive Spot ‘Ballin’ In A Christmas Wonderland’ Promotes Christmas Day Games NBA’s Annual Festive Spot ‘Ballin’ In A Christmas Wonderland’ Promotes Christmas Day Games

NBA’s Annual Festive Spot ‘Ballin’ In A Christmas Wonderland’ Promotes Christmas Day Games

  The NBA rolled out its much awaited annual holiday spot, “Ballin’ in a Christmas Wonderland”, which features platinum performer Normani singing a reworked, hoops-focused rendition of the holiday >>
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Pippen & Shaq Front NBA’s #This Is Why We Play’ Promotional Push To Fire Up Fans For Playoffs Pippen & Shaq Front NBA’s #This Is Why We Play’ Promotional Push To Fire Up Fans For Playoffs

Pippen & Shaq Front NBA’s #This Is Why We Play’ Promotional Push To Fire Up Fans For Playoffs

As the playoffs get under way in the National Basketball Association (NBA), the league is rolling out a promotional push with a series of spots led by hoops’ legends >>
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ESPN Continues Comic ‘Commissioner Claus’ NBA Christmas Day Campaign Via 12 New Spots ESPN Continues Comic ‘Commissioner Claus’ NBA Christmas Day Campaign Via 12 New Spots

ESPN Continues Comic ‘Commissioner Claus’ NBA Christmas Day Campaign Via 12 New Spots

In the US sports calendar Christmas Day means an basketball bonanza and NBA broadcast partner ESPN promoted its 2016 festive match-ups by rebooting its familiar ‘Commissioner Claus’ campaign with >>
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Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle

Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle

In addition to his direct and cutting contribution to the #OscarsSoWhite debate, Chris Rock’s other big message on the night was #GirlScoutCookiesSoGood as the host ensured blockbuster brand placement >>
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Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI

Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI

IBM’s activity around the 2016 Oscars – which spanned a pair of commercials and real-time robot tweets – introduces its leading edge Watson artificial intelligence through a ‘cognitive era’ >>
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Fronted By Father Christmas: NBA Signs Santa In Festive ESPN Campaign Fronted By Father Christmas: NBA Signs Santa In Festive ESPN Campaign

Fronted By Father Christmas: NBA Signs Santa In Festive ESPN Campaign

ESPN’s festive basketball spot sees Santa Claus call a press conference to announce that he’s joining the NBA as a free agent.   The campaign from the NBA’s twin >>
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Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand

Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand

Cadillac continued its recent brand refresh with a major Oscars partnership that was led by three major new commercials debuting during the ABC awards ceremony telecast.   The lead >>
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