Long-time NFL sponsor Bridgestone believed the 2019 NFL Draft in its home town of Nashville would bring even more eyeballs to and engagement with its tires than in previous years so ran an integrated, multi-platform ‘Clutch Performance’ campaign to activate its NFL rights. Bridgestone, the official tire of the NFL, this year welcomed football fans from around the… Continue reading Bridgestone ‘Clutch Performance’ Campaign Focuses On Home Town NFL Draft
Tag: NFL Draft 2019
The 2019 NFL Draft Marketing Boom Offers Sports Marketers Experimental Activation Opportunities
In the football off-season, many Madison Avenue marketers turn to the NFL Draft and broadcasters ABC and ESPN have sold out the 2019 three-day Nashville event’s entire ad inventory at an average 30-second slot price in the mid-$100,000 range. Not that surprising considering last year’s Draft – across ESPN, Fox and the NFL Network –… Continue reading The 2019 NFL Draft Marketing Boom Offers Sports Marketers Experimental Activation Opportunities
Hyundai Extends ‘Rolling With The Rookies’ Social Series To Leverage 2019 NFL Draft
Hyundai, which in February ended its alliance as the official vehicle and SUV of the NFL, returned to activate around the Draft for a third season with a multi-channel campaign called ‘Rolling with the Rookies presented by Hyundai’. This was an online-led initiative built around a five-episode content series profiling a group of college football athletes… Continue reading Hyundai Extends ‘Rolling With The Rookies’ Social Series To Leverage 2019 NFL Draft
Lowe’s Leverages The 2019 NFL Draft Via National & Local ‘Pro Ready’ Activation Programme
Lowe’s, the Moorsville (North Carolina-based home improvement retailer), leveraged the 2019 NFL Draft to engage with and give back to the local community through a multi-strand activation programme that was fronted by Tennessee Titans TE Delanie Walker and Titans LB Wesley Woodward and included constructing the NFL Draft Stage in Nashville. Lowe’s, which signed… Continue reading Lowe’s Leverages The 2019 NFL Draft Via National & Local ‘Pro Ready’ Activation Programme
NFL Partner Pizza Hut Puts ‘Fans On The Clock’ With Time-Limited Offer During The 2019 Draft
Pizza Hut, now in its second year as the official pizza for the NFL, is celebrating the fans who made the first 12 months a marketing success by putting them on the clock to redeem an exclusive offer during the 2019 NFL Draft ceremony. During the decision time allocated to the Arizona Cardinals to… Continue reading NFL Partner Pizza Hut Puts ‘Fans On The Clock’ With Time-Limited Offer During The 2019 Draft
