On 17 May, the International Paralympic Committee (IPC) launched a marketing campaign promoting its first ever official game – the Pegasus Dream Tour – as it opened for pre-registration on iOS and Android ahead of its global launch on 24 June. Pegasus Dream Tour is an immersive, avatar role-playing game (MARPG) which puts players… Continue reading IPC Launches Promo Campaign For ‘The Pegasus Dream Tour’: Its First Ever Paralympic Video Game
Tag: Bridgestone
Bridgestone ‘Chase Your Dreams’ Expands in South Africa Via Semenya’s ‘Woman Of Strength’
Worldwide Olympic Partner Bridgestone’s latest creative in its ongoing ‘Chase Your Dreams’ Tokyo 2020 platform sees Bridgestone South Africa roll out a new film telling the powerful story of one of the world’s most iconic athletes – Caster Semenya. The film explore Semenya’s dreams, the resilience instilled in her by her family and community… Continue reading Bridgestone ‘Chase Your Dreams’ Expands in South Africa Via Semenya’s ‘Woman Of Strength’
Bridgestone ‘Clutch Performance’ Campaign Focuses On Home Town NFL Draft
Long-time NFL sponsor Bridgestone believed the 2019 NFL Draft in its home town of Nashville would bring even more eyeballs to and engagement with its tires than in previous years so ran an integrated, multi-platform ‘Clutch Performance’ campaign to activate its NFL rights. Bridgestone, the official tire of the NFL, this year welcomed football fans from around the… Continue reading Bridgestone ‘Clutch Performance’ Campaign Focuses On Home Town NFL Draft
10m_ Social Views For Nike’s ‘Welcome Back’ Tiger Woods Spot Leveraging The 2018 Masters
Tiger Woods, hampered in recent years by injuries and scandal, returned to the Masters for the first time in three years Thursday, offering a glimmer of hope to the struggling golf industry that he once powered to new heights. Long-time endorser Nike sought to build hype with a new ad released Thursday morning (5… Continue reading 10m_ Social Views For Nike’s ‘Welcome Back’ Tiger Woods Spot Leveraging The 2018 Masters
Bridgestone Activates IOC & Aus/NZ Team Tie-Ups Via PyeongChang ‘Chase Your Dream’ Snowboard/Ski Ads
The second week of January, ahead of the start of PyeongChang 2018 on 9 February, saw Bridgestone leverage its trio of global and market-specific Olympic sponsorships with linked local campaigns fronted by Australian snowboarder Belle Brockhoff and New Zealand freeskier Beau-James Wells. The global tyre giant, a Worldwide International Olympic Committee partner, is also… Continue reading Bridgestone Activates IOC & Aus/NZ Team Tie-Ups Via PyeongChang ‘Chase Your Dream’ Snowboard/Ski Ads
Everyday Battlers & Chris Mears ‘Take The Plunge’ In Bridgestone UK’s Olympic ‘Chase Your Dream’ Event
Bridgestone UK’s extends its global Olympic partnership ‘Chase Your Dream, No Matter What’ campaign with an event initiative fronted by Chris Mears that sees the Team GB gold medallist aim to inspire everyday ‘battlers’ to leap from the 10 metre diving platform. The idea behind ‘Take The Plunge’, the first in a series of… Continue reading Everyday Battlers & Chris Mears ‘Take The Plunge’ In Bridgestone UK’s Olympic ‘Chase Your Dream’ Event
Bridgestone’s NHL Winter Classic ‘Conquer The Cold’ & ‘Fan Freeze’ Activations
Bridgestone, the title sponsor of the NHL Winter Classic, ran two special digital initiatives to activate its rights to the New Year’s Day outdoor game – ‘Conquer The Cold’ and ‘Fan Freeze’. The 2015 Winter Classic, which saw the Chicago Blackhawks play the Washington Capitals at Nationals Park in Washington DC, saw the tyre… Continue reading Bridgestone’s NHL Winter Classic ‘Conquer The Cold’ & ‘Fan Freeze’ Activations
