Leveraging the restart of the tournament, February saw UEFA partner Mastercard launch a UEFA Champions League Web 3.0-based trivia game offering fans a chance to win tickets to this season’s London final. Fans can collect ‘Mastercard X UEFA Champions League’ branded digital passes via the newly introduced pass to priceless platform and the payments giant… Continue reading Mastercard Launches Web 3.0 NFT UCL Trivia Game & Ticket Contest
Tag: Real Time
ASB Helps Kiwi Businesses Get Their Head In The Game In New Campaign By The Monkeys Aotearoa
Kiwi finance outfit ASB leveraged the 2023 Rugby World Cup (RWC) by activating its partnerships with New Zealand Rugby’s All Blacks and Black Ferns via a national campaign that urges Kiwi business owners to ‘get their head in the game’. The through-the-line campaign not only drives awareness of the sponsorship, but also sets out… Continue reading ASB Helps Kiwi Businesses Get Their Head In The Game In New Campaign By The Monkeys Aotearoa
Michelob Ultra AI-Driven ‘Dreamcaster’ Helps Sight-Impaired Fans Experience The Thrill Of The NBA
In April, Cameron Black became the first blind journalist to commentate on a live game during the NBA Playoffs through Michelob Ultra’s ‘Dreamcaster’ platform which features AI-driven technology which mixes real-time sounds, vibrations and braille data to create a vivid sensory experience for the vision impaired. For Game 3 of the East’s New York Knicks vs… Continue reading Michelob Ultra AI-Driven ‘Dreamcaster’ Helps Sight-Impaired Fans Experience The Thrill Of The NBA
Nike ‘Witness Greatness’ Commercial Celebrates LeBron James’s NB A All-Time Scoring Record
Pre-pared and deployed socially in real-time on the evening of 7 February as LeBorn James shot a nothing-but-net fadeaway jumper that saw him break the NBA’s all-time scoring record, Nike celebrated the most important athlete in its vast endorser stable with a spot titled ‘Witness Greatness’. The moment James surpassed Kareem Abdul-Jabbar’s seemingly unbreakable… Continue reading Nike ‘Witness Greatness’ Commercial Celebrates LeBron James’s NB A All-Time Scoring Record
Pizza Hut ‘Cheese Codes’
Pizza Hut Malaysia leveraged the 2022 FIFA Men’s World Cup by working with Dentsu Creative Malaysia and Carat Media to leverage gamer anticipation, excitement and engagement through an in-game marketing initiative called ‘Cheese Codes’ which incentivised players to recreate the tournament’s key highlights, skills and goals in the mobile football gaming space (including FIFA Mobile,… Continue reading Pizza Hut ‘Cheese Codes’
R&A Partner NTT Data Builds St Andrews Old Course ‘ShotView’ Digital Twin For The 150th Open
NTT DATA, an Official Patron and IT Provider, leveraged The 150th Open at St Andrews via a suite of data led technology offerings to enhance the fan experience spearheaded by a new viewing experience based around an Old Course digital twin-supported initiative called ‘ShotView’ which enables fans to monitor every shot/player/hole/round in real-time via a… Continue reading R&A Partner NTT Data Builds St Andrews Old Course ‘ShotView’ Digital Twin For The 150th Open
Chardard Fronts Lacoste’s ‘The 9th Lane Project’ Swimming Race Between Olympians & Paralympians
Sportswear and fashion retailer Lacoste leverage the Paralympics by bringing together Olympic and Paralympic athletes for a unique race in an exceptional setting for its ‘The 9th Lane Project’ which saw French Para swimmer Laurent Chardard take on eight Olympic swimmers. The campaign, created by agency BETC for the French company founded in 1933… Continue reading Chardard Fronts Lacoste’s ‘The 9th Lane Project’ Swimming Race Between Olympians & Paralympians
Draft House – Rocket Mortgage & LA Rams
During April and May 2021, in a first for any NFL franchise, the Los Angeles Rams teamed up with sponsor Rocket Mortgage to operate the team’s Draft operation out of bespoke created ‘Rocket Mortgage Draft House’: a 9,000 square foot branded Malibu home which was the base for the team’s Draft picks and strategies and… Continue reading Draft House – Rocket Mortgage & LA Rams
Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation
A mid-June digital out-of-home campaign from London’s Migration Museum leveraged UEFA Euro 2020 real-time results and aimed to shape fan conversation and show the positive impact of immigration on the sport. Titled ‘Football Moves People’ and created by Wonderhood Studios, the work ran nationwide across UK pub screens, outdoor sites, digital and social media… Continue reading Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation
Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle
Australian food delivery app Menulog, a Channel 9 broadcast partner for the State of Origin series, launched an integrated campaign in early June which brings to life the Aussie sporting tradition of sledging. Marking its second year as an official broadcast sponsor, the campaign is led by a set of 20 contextual television ads… Continue reading Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle
Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football
At the start of June, Pringles launched an integrated pan-European campaign to leverage spiking excitement around UEFA Euro 2020 which aims to put the ‘playful’ back into football after last season’s setbacks called ‘Keeping Football Fun’. The ‘Keeping Football Fun’ campaign, created by Grey London, comprises multiple assets including TV and VOD, social films,… Continue reading Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football
Acura Launches The Tongue-In-Cheek ‘Acura Less Talk Sports Network’ For March Madness
March saw ESPN basketball analyst Jay Williams and comedian Seaton Smith step up to host the ‘Acura Less Talk Sports Network’ to leverage the auto brand’s March Madness college basketball rights. The idea is that Williams and Smith use as few words as possible to comment on the brackets, upsets and highlights of March… Continue reading Acura Launches The Tongue-In-Cheek ‘Acura Less Talk Sports Network’ For March Madness
