Sportswear and fashion retailer Lacoste leverage the Paralympics by bringing together Olympic and Paralympic athletes for a unique race in an exceptional setting for its ‘The 9th Lane Project’ which saw French Para swimmer Laurent Chardard take on eight Olympic swimmers. The campaign, created by agency BETC for the French company founded in 1933… Continue reading Chardard Fronts Lacoste’s ‘The 9th Lane Project’ Swimming Race Between Olympians & Paralympians
Tag: Race
Asics Challenges Data Driven Runners To ‘A Race Without A Finish Line’ On The Utah Salt Flats
An Asics experiential campaign to promote its new Glideride shoe technology challenged runners to take part in a novel kind of a race – a race without a finish line. The underlying questions behind the initiative was to explore what might happen and what might be achieved when the mental and physical constraints of… Continue reading Asics Challenges Data Driven Runners To ‘A Race Without A Finish Line’ On The Utah Salt Flats
Ashes Rivals Vaughan & McGrath Race Toyotas To #SettlesTheScore
Toyota, a sponsor of both the England and Wales Cricket Board (ECB) and Cricket Australian (ACB), is activating its partnerships through a campaign that pits cricket legends and Anglo-Oz rivals Michael Vaughan and Glenn McGrath in a head-to-head, one-off driving challenge to ‘Settle The Score’. Blending its two commercial partnerships by leveraging the fierce… Continue reading Ashes Rivals Vaughan & McGrath Race Toyotas To #SettlesTheScore
