Sledging is something of an Ashes tradition and, for Australians, sledging the poms is seen as a cross between a privilege and an art form for cricketers wearing the baggy green. Little wonder then that the social media led Ashes campaign from Sportsbet.com.au aims to offer Australians the chance to mock the English from… Continue reading Sportsbet’s #Pommel Social Sledging Drives Aussie Ashes Activity
Tag: Ashes 2015
Ashes Rivals Vaughan & McGrath Race Toyotas To #SettlesTheScore
Toyota, a sponsor of both the England and Wales Cricket Board (ECB) and Cricket Australian (ACB), is activating its partnerships through a campaign that pits cricket legends and Anglo-Oz rivals Michael Vaughan and Glenn McGrath in a head-to-head, one-off driving challenge to ‘Settle The Score’. Blending its two commercial partnerships by leveraging the fierce… Continue reading Ashes Rivals Vaughan & McGrath Race Toyotas To #SettlesTheScore
Marston’s Fan-Created, Anderson-Led ‘Ultimate England Ashes Team Talk’
Prior to this summer’s Ashes Marston’s Pedigree, England Cricket’s official beer, aimed to leverage its rights, capitalise on cricket fever and generate excitement through the ultimate England ‘Fan Team Talk’. The bitter brand worked with brand ambassador and England swing bowler Jimmy Anderson to front its campaign to create the ideal motivational speech. … Continue reading Marston’s Fan-Created, Anderson-Led ‘Ultimate England Ashes Team Talk’
Investec’s Integrated Ashes Activation Links City To Social
In addition to the usual on-field, on-stump and in-ground signage and hospitality, a traditional ad campaign, an event-led experiential programme and a set of internal employee initiatives, English test cricket title sponsor Investec is also running a multi-pronged digital campaign spanning online promo spots, a live stats tool, web-based match updates and analysis videos, a… Continue reading Investec’s Integrated Ashes Activation Links City To Social
Controversial Paddy Power Rolf Harris Ashes Ad Leaks
Perhaps the edgiest, most combative and controversial of the Ashes 2015 rivalry-led activations was an ad by eternal ‘bad-boy’ bookie Paddy Power called ‘The Only Aussie We Don’t Want To Get Out Is Rolf Harris’. In addition to the strapline and the brand logo, the execution itself featured an image of the convicted sex… Continue reading Controversial Paddy Power Rolf Harris Ashes Ad Leaks
