The official beer of the British & Irish Lions, Doom Bar, leverages its rights around the current tour of New Zealand by recreating the historic 1924 fixture between the two rugby sides. The initiative, launched immediately ahead of the first test between the Lions and the All Blacks, sees the Sharpe’s Brewery brand creates… Continue reading British & Irish Lions Beer Partner Doom Bar Recreates Historic Cornish/All Blacks Game
Tag: Bitter
Marston’s Fan-Created, Anderson-Led ‘Ultimate England Ashes Team Talk’
Prior to this summer’s Ashes Marston’s Pedigree, England Cricket’s official beer, aimed to leverage its rights, capitalise on cricket fever and generate excitement through the ultimate England ‘Fan Team Talk’. The bitter brand worked with brand ambassador and England swing bowler Jimmy Anderson to front its campaign to create the ideal motivational speech. … Continue reading Marston’s Fan-Created, Anderson-Led ‘Ultimate England Ashes Team Talk’
