On 1 July, five days ahead of UEFA women’s Euro 2022 kick off, Visa released the main creative wave of its multi-strand host country campaign which championed both women in football and women in business titled ‘When More Of Us Play, All Of Us Win’. The activation, created by agency Wieden & Kennedy London… Continue reading Visa ‘When More Of Us Play, All Of Us Win’ Multi-Strand Euro 2022 Work Champions Women’s Soccer & Business
Tag: Ticket Competition
Nissan Challenges Hoops Fans To ‘The Chase’ & To ‘Keep Up With The Thrills’ At 2021 NCAA March Madness
Nissan, an Official Corporate Partner of NCAA Men’s Basketball and the Final Four, is activating around the tournament by showcasing its new 2021 Nissan Sentra and 2021 Nissan Rogue through a multi-strand campaign tipping off ahead of the tournament on 11 March. Leveraging college basketball’s most anticipated property, the Sentra is the hero vehicle of a set… Continue reading Nissan Challenges Hoops Fans To ‘The Chase’ & To ‘Keep Up With The Thrills’ At 2021 NCAA March Madness
Jenas Fronts Coke & StreetGames ‘Ball Games Allowed’ Supporting Kids Via Premier League Tickets
Coca-Cola UK leveraged its Premier League partnership to support its alliance with youth charity StreetGames through a summer campaign called ‘Ball Games Allowed’ that aims to provide young people with greater access to football grounds and to coaches. The Coke campaign is fronted by former England and Spurs midfielder and current pundit Jermaine Jenas… Continue reading Jenas Fronts Coke & StreetGames ‘Ball Games Allowed’ Supporting Kids Via Premier League Tickets
FIFA Partner Qatar Airways Activates Women’s World Cup Via VFX/CGI ‘Our Newest Destination’
A Women’s World Cup campaign from FIFA partner Qatar Airways revolves around taking fans from all over the globe to France 2019 in style and comfort. The multi-channel activation, developed by agency 180 Kingsday, is called ‘Our Newest Destination’ The initiative is spearheaded by a whimsical 60-second television commercial aimed at connecting people… Continue reading FIFA Partner Qatar Airways Activates Women’s World Cup Via VFX/CGI ‘Our Newest Destination’
Hardy’s Plays Both Sides Via McGrath’s ‘Ashes Memories’ & ‘Taste Aussie Character’ & Broad-Led UK Work
Australian wine brand Hardy’s has given its Cricket Australia sponsorship a new spin with a campaign poking fun at The Poms as the Aussies seek to regain the Ashes. Launched in late November, a parallel set of activations – one fun and one more serious – leverage the brand’s status as the team’s official… Continue reading Hardy’s Plays Both Sides Via McGrath’s ‘Ashes Memories’ & ‘Taste Aussie Character’ & Broad-Led UK Work
New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
As the first ball in the Ashes is bowled on 24 November, Cricket Australia partner KFC launched a new campaign combining two existing activations ‘HCG (Home Ground Cricket)’ and ‘Bucketheads’. The work, which opens KFC’s Australian cricket season activation, is led by the release of a new anthem called ‘Hole In My Bucket’: a… Continue reading New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
Häagen-Dazs Teams Up With Björn Borg For Design & Pop-Up Partnership Ahead Of Wimbledon
Following its recent ‘brand retune’, Häagen-Dazs is working its fresh positioning into its 2017 Wimbledon activation with an integrated campaign spanning athlete ambassadors, product giveaways, social media work and featuring a design partnership with the fashion brand named after Swedish tennis legend Björn Borg. The up market ice cream brand has teamed up with the sports… Continue reading Häagen-Dazs Teams Up With Björn Borg For Design & Pop-Up Partnership Ahead Of Wimbledon
Stella Artois ‘Serves Up One To Remember’: An Integrated Wimbledon Campaign Led By Experiential Brand Space
Running under the ‘Serve One to Remember’ strapline, Stella Artois is rolling out its 360 integrated, multi-platform Wimbledon activation with a UK focus on its Vantage Point experience. The campaign launched in the run-up to the tournament and, as well as the flagship experiential space, spans TV, digital and social promotions, influencer collaborations, trade… Continue reading Stella Artois ‘Serves Up One To Remember’: An Integrated Wimbledon Campaign Led By Experiential Brand Space
Meydan Racing’s Rolls Out Dubai World Cup Campaign To Drive Awareness, Build Social Lists & Sell Tickets
Ahead of the world’s richest day of horse racing, the £24m/$30m Dubai World Cup, rights holder and course owner Meydan Racing is running an integrated promotional campaign aimed at building anticipation, boosting excitement and driving ticket sales. The initiative promoting the 25 March race launched a month before the big day with a central… Continue reading Meydan Racing’s Rolls Out Dubai World Cup Campaign To Drive Awareness, Build Social Lists & Sell Tickets
Pepsi & Lady Gaga Launch A Behind The Scenes Video Journey To The Super Bowl #PepsiHalftimeShow
As the league, the players, the fans, the sponsors and the ad industry all gears up for the Big Game, Lady Gaga and Pepsi are rolling out a pre-game #PepsiHalftimeShow preparation campaign showcasing the singer’s preparation for the 5 February Super Bowl. The campaign is led by a set of behind-the-scenes online films offering… Continue reading Pepsi & Lady Gaga Launch A Behind The Scenes Video Journey To The Super Bowl #PepsiHalftimeShow
Hisense’s Twin ‘Quest For Glory’ & ‘Feel Everything’ Euro 2016 Work Aims To Build Awareness & Fan Acquisition
Hisense’s based its Euro 2016 activation strategy around an ambitious and unusual twin track approach: #FeelEverything focused on hero product imagery and real-time reactive content, while #QuestForGlory revolved around animated sequences with official mascots Harley and Beta to tell stories that define the tournament. The more product-led and match-relevant #FeelEverything multi-language and multi-market ad… Continue reading Hisense’s Twin ‘Quest For Glory’ & ‘Feel Everything’ Euro 2016 Work Aims To Build Awareness & Fan Acquisition
Robinsons Wimbledon Work Spans A Diversity Led Ticket Competition, 3D Thermal Outdoor, VR, In-Store & TV
Britvic has unveiled its integrated, multi-phase Wimbledon marketing campaign for the tournament’s long-standing squash sponsor brand Robinsons squash through a TV ad, outdoor and in-store work and an alliance with Britain’s Got Talent winning dance outfit Diversity The activation, marking an 81 year partnership with the property, opened with a new tennis-themed UK TV spot,… Continue reading Robinsons Wimbledon Work Spans A Diversity Led Ticket Competition, 3D Thermal Outdoor, VR, In-Store & TV
