Australian wine brand Hardy’s has given its Cricket Australia sponsorship a new spin with a campaign poking fun at The Poms as the Aussies seek to regain the Ashes. Launched in late November, a parallel set of activations – one fun and one more serious – leverage the brand’s status as the team’s official… Continue reading Hardy’s Plays Both Sides Via McGrath’s ‘Ashes Memories’ & ‘Taste Aussie Character’ & Broad-Led UK Work
