ECB Wine Sponsor Hardy’s New Campaign Celebrates Cricket’s Quirks Prior To England v India Series

Hardys, the Official Wine of the England and Wales Cricket Board (ECB), has linked up with England fast bowler Stuart Broad and News Quiz host Miles Jupp for a campaign that celebrates one of the quirkiest sports events in UK calendar – the Bramble Bank Match – to explore the eclectic, unique ways cricket can… Continue reading ECB Wine Sponsor Hardy’s New Campaign Celebrates Cricket’s Quirks Prior To England v India Series

Hardy’s Plays Both Sides Via McGrath’s ‘Ashes Memories’ & ‘Taste Aussie Character’ & Broad-Led UK Work

Australian wine brand Hardy’s has given its Cricket Australia sponsorship a new spin with a campaign poking fun at The Poms as the Aussies seek to regain the Ashes.   Launched in late November, a parallel set of activations – one fun and one more serious – leverage the brand’s status as the team’s official… Continue reading Hardy’s Plays Both Sides Via McGrath’s ‘Ashes Memories’ & ‘Taste Aussie Character’ & Broad-Led UK Work