Tag: Wine

Laithwaites Activates ECB Official Wine Partnership Via Sky Sports ‘We Stop At Nothing’ Campaign

At the start of the summer season and coinciding with the Lord’s test match between England and Ireland, Laithwaites began leveraging its new status as the Official Wine Partner of England Cricket through an integrated marketing programme which included a partnership with broadcaster Sky Sports.   Earlier in May, Laithwaites and the England and Wales… Continue reading Laithwaites Activates ECB Official Wine Partnership Via Sky Sports ‘We Stop At Nothing’ Campaign

NFL Official Wine Sponsor E&J Gallo’s Barefoot’s ‘Game Day Your Way’ Campaign Leverages New Season

The 2022/3 season marks the first opportunity for new NFL official wine partner E & J Gallo to use the tie-up as part of its strategy to ‘demystify wine for new consumers as the conglomerate’s Barefoot brand activated its parent company rights around kickoff through an integrated campaign called ‘Game Day Your Way’.   The… Continue reading NFL Official Wine Sponsor E&J Gallo’s Barefoot’s ‘Game Day Your Way’ Campaign Leverages New Season

Jacob’s Creek ‘Calling Stumps On Beer’ In New Campaign Featuring Brett Lee Via Flare

As Australia’s victorious cricketing summer peaked with a comprehensive Ashes victory, Aussie wine brand Jacob’s Creek rolled out a cheeky marketing campaign, to ‘Call Stumps on Beer’ encouraging Aussies to switch their usual beer drinking habits and try a refreshing glass of Jacob’s Creek wine.   Created by BBDO agency via FLARE (Sydney) and fronted… Continue reading Jacob’s Creek ‘Calling Stumps On Beer’ In New Campaign Featuring Brett Lee Via Flare

Jacob’s Creek Activates ICC Tie-Up For T20 World Cup Via ‘A Drop Worth Sharing’ Campaign

In mid-October, as the T20 Men’s World Cup got under way in UAE and Oman, Jacob’s Creek rolled out a new campaign activating its rights as an official ICC partner   Focused on the theme of ‘shareability’, the campaign was titled ‘A Drop Worth Sharing’ and was created in harness with agency Cummins&Partners.   Seeking… Continue reading Jacob’s Creek Activates ICC Tie-Up For T20 World Cup Via ‘A Drop Worth Sharing’ Campaign

NFL Sponsor BABE Wine Launches Oddball Game Day Gadgets With Unnecessary Inventions

An early September marketing campaign from BABE Wine, leveraging its NFL sponsorship status and making the most of spoking football interest around the new season, is built around an eclectic set of strange gameday branded gadgets.   The campaign from the Anheuser-Busch InBev wine brand was developed in harness with Unnecessary Inventions and the partnership produced… Continue reading NFL Sponsor BABE Wine Launches Oddball Game Day Gadgets With Unnecessary Inventions

F1 Driver Daniel Ricciardo Brings A Touch Of Comic Class To Wine Brand St Hugo’s Signature DR3 Launch

A cheeky new spot from wine brand St Hugo is fronted by Formula One driver Daniel Ricciardo and promotes the launch of his very own limited edition St Hugo Wine called ‘DR3’.   The McLaren driver and all-round nice guy of F1 fronts a spot which stars with the Aussie seated somewhat formally next to… Continue reading F1 Driver Daniel Ricciardo Brings A Touch Of Comic Class To Wine Brand St Hugo’s Signature DR3 Launch

Official NFL Wine Babe teams Up With Candier For Football-Odour Themed candle Range

Football followers unable to attend games in person this season can replicate the sights, sounds and smells of the stadium sports experience via a collaboration between NFL wine partner Babe Wine and Ryan Porter’s Candier which has led to a limited-edition candle range with an odour echoing iconic football scents.   The AB InBev brand partnered with the… Continue reading Official NFL Wine Babe teams Up With Candier For Football-Odour Themed candle Range

AFL Sponsor Wolf Blass Launches ‘Beyond Footy’ Social Video Series Ahead Of Season Restart

The last week of May saw wine brand Wolf Blass leverage its status as an official partner of the AFL to roll out a series of short, three-minute spots which go behind the scenes with some of the league’s stars.   Launched to leverage the 11 June season restart, the campaign sees AFL champions Charlie… Continue reading AFL Sponsor Wolf Blass Launches ‘Beyond Footy’ Social Video Series Ahead Of Season Restart

Taylors Wines’ Comic Tasting/Pairing Spots Leverage Australian Rugby Tie-Up & Broaden Appeal

The Australian wine brand Taylors Wines, an official partner of the Wallabies nation rugby union side, has launched a new campaign leveraging the Bledisloe Cup and which takes a tongue-in-cheek approach activation.   Launched as Australian Rugby takes on rivals New Zealand for the annual three game series, the creative pokes plenty of fun at… Continue reading Taylors Wines’ Comic Tasting/Pairing Spots Leverage Australian Rugby Tie-Up & Broaden Appeal

ECB Wine Sponsor Hardy’s New Campaign Celebrates Cricket’s Quirks Prior To England v India Series

Hardys, the Official Wine of the England and Wales Cricket Board (ECB), has linked up with England fast bowler Stuart Broad and News Quiz host Miles Jupp for a campaign that celebrates one of the quirkiest sports events in UK calendar – the Bramble Bank Match – to explore the eclectic, unique ways cricket can… Continue reading ECB Wine Sponsor Hardy’s New Campaign Celebrates Cricket’s Quirks Prior To England v India Series

Hardy’s Plays Both Sides Via McGrath’s ‘Ashes Memories’ & ‘Taste Aussie Character’ & Broad-Led UK Work

Australian wine brand Hardy’s has given its Cricket Australia sponsorship a new spin with a campaign poking fun at The Poms as the Aussies seek to regain the Ashes.   Launched in late November, a parallel set of activations – one fun and one more serious – leverage the brand’s status as the team’s official… Continue reading Hardy’s Plays Both Sides Via McGrath’s ‘Ashes Memories’ & ‘Taste Aussie Character’ & Broad-Led UK Work