After its pandemic-enforced break, the NBA finally got back to action on 30 July and Nike leveraged its return and the restart of several other major US sports by releasing a striking campaign celebrating sport as a source of inspiration and unity. The third film in its ‘You Can’t Stop Off’ initiative uses a… Continue reading Nike’s Split Screen, Merged Moving Athlete Montage Ads Offers A Unity Message As US Sports Restart
Tag: Season Restart
Basketball Is A ‘Whole New Game’ In NBA Restart Campaign By New Agency Cartwright
American actress, writer and producer Issa Rae fronts a new NBA campaign celebrating the league’s restart. The initiative is led by a hero commercial campaign, which will be followed by three further spots rolling out through the restarted season, airing on national television, digital and social platforms and the campaign is also integrated across… Continue reading Basketball Is A ‘Whole New Game’ In NBA Restart Campaign By New Agency Cartwright
Bet365 Australia Gets Behind The Scenes With Die Hard AFL ‘Fans Make The Game’ 3-Part Social Series
22 June saw Bet 365 Australia launch a three-part social series called ‘The Fans Make The Game’ which leverages the AFL’s return and drives league-linked betting by bringing to life the fanatical fans of three AFL teams: Richmond Tigers, the Western Bulldogs and the Greater Western Sydney Giants. Hosted by comedian Danny McGinlay, the… Continue reading Bet365 Australia Gets Behind The Scenes With Die Hard AFL ‘Fans Make The Game’ 3-Part Social Series
AFL Sponsor Wolf Blass Launches ‘Beyond Footy’ Social Video Series Ahead Of Season Restart
The last week of May saw wine brand Wolf Blass leverage its status as an official partner of the AFL to roll out a series of short, three-minute spots which go behind the scenes with some of the league’s stars. Launched to leverage the 11 June season restart, the campaign sees AFL champions Charlie… Continue reading AFL Sponsor Wolf Blass Launches ‘Beyond Footy’ Social Video Series Ahead Of Season Restart
