Nike Jordan continued to seek to inspire the next generation of sports stars in its latest ‘Beyond’ film which saw the sportswear brand off local French kids a chance to play hoops with some of the Nike-owned outfit’s elite basketball player ambassadors – including Michael Jordan. The campaign, created in harness with Uncommon Creative Studio,… Continue reading Disused Paris Bank Becomes A Basketball Court In Nike Jordan’s Latest ‘Beyond’ Film
Tag: Film Series
Reebok ‘Life is Not a Spectator Sport’ Series Blurs Magical Realism & Athletic Prowess
The US based sports, fitness, footwear and clothing company Reebok continued its return to the brand’s marketing origins built around empowering individuals to work hard by reviving its 1984 ‘Because Life is Not a Spectator Sport’ with a series of contemporary, cinematic films Creatively led by its in-house agency model (established in 2021) and… Continue reading Reebok ‘Life is Not a Spectator Sport’ Series Blurs Magical Realism & Athletic Prowess
O’Neill Looks ‘Between the Lines’ For Scenic Triple Board Sports Campaign By C41
Surf and lifestyle brand O’Neill linked up with agency/production house C41 for a film and outdoor campaign called ‘In Between The Lines’ inspired by board sport lifestyles and championing ‘a way of living that brings the community together’. The campaign is built around a trio of different spots inspired by a different board sport… Continue reading O’Neill Looks ‘Between the Lines’ For Scenic Triple Board Sports Campaign By C41
Jordan Brand’s Air Historian Chronicles 25 Years Of Flight In ‘Different Courts, Same Drive’ China Campaign
To mark 25 years since Nike’s Jordan Brand landed in China, Wieden+Kennedy Shanghai created a campaign with The Air Historian called ‘Different Courts, Same Drive’ to tell the story of the brand’s history and reinforce the brand’s positioning and spirit across the basketball and cultural landscape. According to the campaign, Jordan stands for never… Continue reading Jordan Brand’s Air Historian Chronicles 25 Years Of Flight In ‘Different Courts, Same Drive’ China Campaign
Aussie Surf Star Ethan Ewing Fronts Latest Spot In Oakley’s Global ‘Be Who You Are’ Series
10 November saw Oakley launch the latest Australian iteration in its ongoing ‘Be Who You Are’ video series with professional surfer and brand ambassador Ethan Ewing. The digital-first campaign is built around a short film tracking Ewing’s journey from a humble upbringing on Queensland’s North Stradbroke Island to reaching the elite of the World Surf… Continue reading Aussie Surf Star Ethan Ewing Fronts Latest Spot In Oakley’s Global ‘Be Who You Are’ Series
Red Bull’s Epic ‘Life of Kai’ Digital Documentary Surfing Series Passes 2 Million YouTube Views
Red Bull’s inspiring and epic character-driven ‘Life of Kai: Season One’ online film series has broken the 3m views barrier: a major mark for the first season of the energy drink brand’s flagship surf series about iconic big-wave surfer Kai Lenny which has now notched up more than 3m views across its three episodes (as… Continue reading Red Bull’s Epic ‘Life of Kai’ Digital Documentary Surfing Series Passes 2 Million YouTube Views
Canterbury Unveils Women’s Rugby ‘Changing The Game’ Film Series To Leverage TikTok Six Nations
The second week of March saw global rugby sportswear brand Canterbury release the first video in a six-part ‘Changing The Game’ film series which shares the stories of a set of trailblazing women in rugby union and leverages spiking interest ahead of the TikTok Six Nations tournament. The films all tell the stories of… Continue reading Canterbury Unveils Women’s Rugby ‘Changing The Game’ Film Series To Leverage TikTok Six Nations
HSBC Leverages World Rugby 7s Via ‘The Remarkables’ Film Series With Jordan Conroy
The last week of November saw HSBC expand its ‘The Remarkables’ online video series telling stories of several inspiring athletes from the HSBC World Rugby Sevens Series and celebrating individuals who are trailblazers and difference-makers. HSBC believes that ‘if you can see it, you can be it’ and the aim and the approach of… Continue reading HSBC Leverages World Rugby 7s Via ‘The Remarkables’ Film Series With Jordan Conroy
Swiss Running Brand On Launches Ambassador-Fronted, Recovery-Led ‘The Power of Pause’ Film Series
A stunning film series from Swiss sport apparel and running brand On focusses on the power of pause – the moments between training and workouts – and how even when athlete are taking a break they are recovering, refuelling, rebuilding. Led by an anthemic, introductory spot, the film series visually captures the ‘pause’ element… Continue reading Swiss Running Brand On Launches Ambassador-Fronted, Recovery-Led ‘The Power of Pause’ Film Series
Chipotle ‘Unwrapped’ US Olympic Campaign Led By TV, Digital Menu & Team USA Ambassador Films
14 June saw the launch of Team USA partner Chipotle’s ‘Unwrapped’ Olympic campaign which celebrates American athletes with a ‘Team Chipotle’ menu and film series. Chipotle Mexican Grill’s activation focused on helping athletes perform at their best by providing proper nutrition through real food and real ingredients and this is brought to life through… Continue reading Chipotle ‘Unwrapped’ US Olympic Campaign Led By TV, Digital Menu & Team USA Ambassador Films
Team GB Partner Müllerlight Repositions Via Athlete-Fronted ‘Have It All’ Campaign Ahead Of Tokyo 2020
On 3 May Müllerlight rolled out its latest wave of Team GB marketing in the form of an integrated campaign called ‘Have It All’ champions and empowers British athletes and which also introduces a new strategic positioning. The multi-channel activation, created in harness with agency VCCP, is led by a series of films fronted… Continue reading Team GB Partner Müllerlight Repositions Via Athlete-Fronted ‘Have It All’ Campaign Ahead Of Tokyo 2020
IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series
The start of May saw IOC partner P&G’s global skincare brand SK-II launched the latest wave of Tokyo 2020/21 work in the form of a multi-channel campaign called ‘VS’ based around an athlete-led animated anthology video series which sets out to inspire all woman through the message that they each have the power to #CHANGEDESTINY.… Continue reading IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series
