On 3 May Müllerlight rolled out its latest wave of Team GB marketing in the form of an integrated campaign called ‘Have It All’ champions and empowers British athletes and which also introduces a new strategic positioning. The multi-channel activation, created in harness with agency VCCP, is led by a series of films fronted… Continue reading Team GB Partner Müllerlight Repositions Via Athlete-Fronted ‘Have It All’ Campaign Ahead Of Tokyo 2020
