Danone-owned Greek yogurt brand Oikos leveraged its partnership with the NFL through the online tease and pre-release of itsBig Game commercial starring NFL Hall of Famer turned college coach Deion Sanders and his son and current Jackson State quarterback Shedeur Sanders. The tongue-in-cheek campaign idea is that on the field the Super Bowl is… Continue reading Oikos Activates NFL Tie-Up With ‘Strong’ Super Bowl Spot Starring Deion & Shedeur Sanders
Tag: Yoghurt
Yoplait Partners With Team GB Skateboard Sensation Sky Brown & Charity Skateistan To Launch Unique NFT’s
5 November saw Yoplait launch a campaign promoting its first NFT (Non-Fungible Token) collection in partnership with Team GB skateboarding sensation and Tokyo 2020 bronze medalist Sky Brown via an initiative which sets out to raise money for Brown’s favourite charity Skateistan. Yoplait, the world’s largest market-by-market franchise brand of yogurt which is jointly owned… Continue reading Yoplait Partners With Team GB Skateboard Sensation Sky Brown & Charity Skateistan To Launch Unique NFT’s
Team GB Partner Müllerlight Repositions Via Athlete-Fronted ‘Have It All’ Campaign Ahead Of Tokyo 2020
On 3 May Müllerlight rolled out its latest wave of Team GB marketing in the form of an integrated campaign called ‘Have It All’ champions and empowers British athletes and which also introduces a new strategic positioning. The multi-channel activation, created in harness with agency VCCP, is led by a series of films fronted… Continue reading Team GB Partner Müllerlight Repositions Via Athlete-Fronted ‘Have It All’ Campaign Ahead Of Tokyo 2020
Dina Asher-Smith’s ‘Peels Back & Plays’ Promotes British Athletics Sponsor Müller’s Corner Range
British Athletics partner Müller leveraged its sponsorship ahead of the Summer Olympic Games with an irreverent and playful campaign promoting Müller Corner and fronted by World Champion sprinter Dina Asher-Smith. The diary yoghurt and desert brand campaign, called ‘Peel Back & Play’, sets out to excite the nation out of lockdown and ahead of… Continue reading Dina Asher-Smith’s ‘Peels Back & Plays’ Promotes British Athletics Sponsor Müller’s Corner Range
YoPRO Australia Expands #FuelYourJourney With New Athlete Targeted ‘Every Millimetre Matters’ Ad
Late October saw the Danone high protein yoghurt snack brand YoPRO has launched a new Australian campaign, running under its ongoing ‘Fuel Your Journey’ brand concept’, called ‘Every Millimetre Matters’. The campaign, which was conceived and developed by independent creative agency Emotive, seeks to reminds all ‘athletes’ that absolutely everything they do – no… Continue reading YoPRO Australia Expands #FuelYourJourney With New Athlete Targeted ‘Every Millimetre Matters’ Ad
Yopro Marks Australian Olympic Tie-Up With Mitch Morgan Spot In ‘Journey To Tokyo 2020’ Series
Australian yoghurt company YoPRO celebrated in July deal to become an official partner of the Australian Olympic Team by launching a new episode in its ongoing ‘Journey To Tokyo 2020’ content series. The sponsorship will see the Danone owned brand expand its athlete support programme and fuel Aussie Olympians on their journey to Tokyo… Continue reading Yopro Marks Australian Olympic Tie-Up With Mitch Morgan Spot In ‘Journey To Tokyo 2020’ Series
Team USA Partner Chobani Pushes ‘Goodness’ Via 40 Olympic Star Story Spots
Yoghurt brand Chobani, one of several surprising category sponsors of the US Olympic Team, is placing the emphasis on its own product goodness in its Rio 2016 video sports star storytelling campaign. Activating its rights as a Team US partner and leveraging rising interest in the Rio 2016 Summer Games, the US initiative sees… Continue reading Team USA Partner Chobani Pushes ‘Goodness’ Via 40 Olympic Star Story Spots
Activia/Shakira ‘WFP School Meal’ World Cup CSR Video
Singing super star Shakira teams up with Activia on a CSR initiative which leverages the World Cup and its star players in order to drive support for the World Food Programme’s ‘School Meals’ programme. The fused singer and brand World Cup CSR ambush revolves around a football-themed music video starring the Colombian musician singing… Continue reading Activia/Shakira ‘WFP School Meal’ World Cup CSR Video
