Beginning with boxing, Nike launched a UK campaign in February called ‘How We Do’ which focuses the obstacles young women of colour so often face when participating in sport and seeking to break down stereotypes and barriers to participation. The Nike series began with an episode of ‘How We Do’ on which UK influencer… Continue reading Nike UK ‘How We Do’ Boxing Campaign Seeks To Known Down Stereotypes About Young Women
Tag: Dina Asher-Smith
Nike ‘Play New’ Encourages Trying New Sports (Even If You Suck At Them)
A new digital campaign from Nike called ‘Play New’ – which spans video, Snapchat and TikTok – celebrates play over competition and the freedom of not getting it right on the first try by encouraging viewers to try new sports – even if, at first, they suck at them. The creative, which will run… Continue reading Nike ‘Play New’ Encourages Trying New Sports (Even If You Suck At Them)
Dina Asher-Smith’s ‘Peels Back & Plays’ Promotes British Athletics Sponsor Müller’s Corner Range
British Athletics partner Müller leveraged its sponsorship ahead of the Summer Olympic Games with an irreverent and playful campaign promoting Müller Corner and fronted by World Champion sprinter Dina Asher-Smith. The diary yoghurt and desert brand campaign, called ‘Peel Back & Play’, sets out to excite the nation out of lockdown and ahead of… Continue reading Dina Asher-Smith’s ‘Peels Back & Plays’ Promotes British Athletics Sponsor Müller’s Corner Range
