The Entain PLC owned Ladbrokes reprised the iconic running scene from Silvester Stallone’s iconic Rocky movie for a flagship spot in its ‘We Play Together’ campaign. The ad, created in harness with agency Neverland, replaces the film’s every Philadelphian extras with a cast of modern characters relating to the various aspects of the company’s… Continue reading Rocky Balboa Reprises Iconic Running Scene In Ladbrokes’ ‘We Play Together’ Campaign
Tag: Snapchat Lens
Lululemon ‘A Woman’s Foot’ Footwear Campaign Aims To Help Women Feel Good In Motion
Lululemon launched its debut women’s footwear marketing campaign, called ‘A Woman’s Foot’, depicts the imperfect and messy experience of running and celebrates the nuances of designing a shoe specifically for female runners: an enterprise which saw Lululemon scan 1.2 million women’s feet to develop the optimum shapes for its debut Blissfeel sneaker. The core campaign… Continue reading Lululemon ‘A Woman’s Foot’ Footwear Campaign Aims To Help Women Feel Good In Motion
Crypto.com Takes Snapchat Users Into An AR Recreation Of LeBron James’ Childhood Bedroom
In a follow-up to Crypto.com’s February 2022 Super Bowl ad featuring hoops superstar LeBron James speaking to a CGI younger version of himself, the start of March saw it team up with Snapchat to release a new lens allowing users to walk into the basketball player’s childhood bedroom. You’ve seen the new #FFTB spot,… Continue reading Crypto.com Takes Snapchat Users Into An AR Recreation Of LeBron James’ Childhood Bedroom
Nike’s Star-Studded, Future-Focused ‘Best Ever Day’ Film Builds Buzz Ahead Of Tokyo 2020
Nike continued to focus on inspiring youth and championing future generations and positive change with an Olympic-related phase of its ongoing ‘Play New’ platform called ‘Best Day Ever’. The sportswear giant’s hero Tokyo 2020 film brings to life a dream of what sport in particular and the world in general could be in the… Continue reading Nike’s Star-Studded, Future-Focused ‘Best Ever Day’ Film Builds Buzz Ahead Of Tokyo 2020
Nike ‘Play New’ Encourages Trying New Sports (Even If You Suck At Them)
A new digital campaign from Nike called ‘Play New’ – which spans video, Snapchat and TikTok – celebrates play over competition and the freedom of not getting it right on the first try by encouraging viewers to try new sports – even if, at first, they suck at them. The creative, which will run… Continue reading Nike ‘Play New’ Encourages Trying New Sports (Even If You Suck At Them)
Gatorade Expands Video-Led Women’s World Cup ‘Sisters In Sweat’ Strand Via AR Snapchat Lens
Mid June saw Gatorade unveil a new AR Snapchat lens following up the brand’s inspirational ‘Every Day Is Your Day’ Women’s World Cup short film following a young girl’s football journey alongside stars of the US Women’s National Team (USWNT). Linking back to Gatorade’s ‘Sisters in Sweat’ brand platform which kicked off back in… Continue reading Gatorade Expands Video-Led Women’s World Cup ‘Sisters In Sweat’ Strand Via AR Snapchat Lens
NAB Leverages AFL Grand Final Via Snapchat Lens Extension To ‘Mini Legends’ Lookalike Campaign
Celebrating the climax of the Australian football season, AFL sponsor National Australia Bank (NAB) is partnering with Snapchat on a bespoke lens enabling users to become ‘Mini-Legends’ for the 2016 Toyota AFL Grand Final. This innovative Snapchat Lens enables fans to turn themselves into one of the AFL stars from both teams playing in… Continue reading NAB Leverages AFL Grand Final Via Snapchat Lens Extension To ‘Mini Legends’ Lookalike Campaign
Lay’s Snapchat Lens Led ‘Cheer Of Champions’ UEFA Champions League Pan-European Campaign
As the next round of group stage UEFA Champions League games kick-off, Lay’s is rolling out an integrated ‘Cheer Of Champions’ fan engagement campaign that encourages and enables supporters across Europe to show their support for their chosen team. At the heart of the initiative, Lay’s is introducing a new range of ‘Cheer For… Continue reading Lay’s Snapchat Lens Led ‘Cheer Of Champions’ UEFA Champions League Pan-European Campaign
