General Electric (GE) leveraged the start of Major League Baseball (MLB)’s 2024 season with a campaign called #GEBeginsAgain which focused on the company’s legacy of innovation and highlighted its corporate split which sees the US corporate titan divide into GE Aerospace and GE Vernova. The integrated campaign, which was created by agency Giant Spoon and… Continue reading GE Leverages MLB ‘Opening Day’ To Launch #GEBeginsAgain Promoting Corporate Listing Split
Category: Baseball
Opening Day Off > Sports Marketing Appeals For Days Off & National Holidays
For MLB’s 2024 Opening Day, official beer partner Corona rolled out an ‘Opening Day Off’ sweepstakes which lobbied bosses across the USA to give their employees a day off so they can celebrate and enjoy the first day of the new baseball season. This ‘day off’ has become a well-trodden, tactical creative path in sports… Continue reading Opening Day Off > Sports Marketing Appeals For Days Off & National Holidays
Official MLB Beer Corona’s ‘Opening Day Off Sweepstakes’ Champions Fan Day Off For New Baseball Season
Corona, the Official Cerveza of Major League Baseball (MLB), invites fans to savour the thrill of MLB Opening Day through a new season sweepstakes campaign – fronted by athlete ambassadors Nick Castellanos and Fernando Tatís Jr – that also sets out to help fans mark the occasion with a day off. The digital-first initiative, from… Continue reading Official MLB Beer Corona’s ‘Opening Day Off Sweepstakes’ Champions Fan Day Off For New Baseball Season
Industry Post 2
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.
Industry Post 1
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.
Baseball For All’s ‘A Letter to My Younger Self’ Leverages Nationals To Celebrate Young Girls’ Baseball Dreams
Baseball For All (BFA) leveraged the USA’s largest girls baseball tournament through a campaign aimed at empowering young women in baseball titled ‘A Letter To My Younger Self’. The campaign saw BFA team up with women’s sports media agency specialist Impakt Partners for an initiative which rolled out hot on the heels of the end… Continue reading Baseball For All’s ‘A Letter to My Younger Self’ Leverages Nationals To Celebrate Young Girls’ Baseball Dreams
MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience
Major League Baseball (MLB) partner T-Mobile’s multi-phase activation around the 2023 All-Star Week – held between 7 and 11 July in T-Mobile Park in Seattle (the telco’s US headquarters) – spans 5G, AR, an automated ball strike system, apps, drones, wi-fi, competitions, local activations and ads. The mobile telco’s activation highlights included: A… Continue reading MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience
MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience
Major League Baseball (MLB) hosted a live baseball experience in the heart of London titled ‘Trafalgar Square Takeover’ in the form of a three-day festival celebrating the sport and promoting the two-game 2023 London Series between long-time rivals St. Louis Cardinals take on Chicago Cubs in the London Stadium. The league teamed up with… Continue reading MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience
Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign
Gatorade leveraged the NBA Finals to launch a reworked version of its iconic ‘Be Like Mike’ ad to lead a star-studded new ‘The Way To Be Great’ campaign featuring endorsers Serena Williams and Lionel Messi alongside a new generation of sports stars such as hoops phenomenon Jayson Tatum, WNBA ace Elena Delle Donne, MLB slugger Bryce… Continue reading Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign
Pabst Blue Ribbon Launches ‘Boggs Is Blue’ Comic Wade Boggs Mascot Campaign
Leveraging spiking baseball interest around the opening phase of the MLB 2023 season, Pabst Blue Ribbon teamed up with former Boston Red Sox slugger and baseball Hall of Famer Wade Boggs on a campaign combining comedy and nostalgia called ‘Boggs Is Blue’. The marketing initiative is based around an unbranded BoggsisBlue.com website which pertains… Continue reading Pabst Blue Ribbon Launches ‘Boggs Is Blue’ Comic Wade Boggs Mascot Campaign
MLB World Tour: London Series 2023 Promoted By Integrated ‘Unmissable’ Campaign
To promote the summer’s ‘Major League Baseball World Tour: London Series 2023’, the MLB marketing team teamed up with specialist agency CSM Sport & Entertainment (CSM) and VCCP Media for a 360-degree campaign targeting committed and new baseball fans across Europe by positioning the event as ‘Bigger Than Ever’ and ‘Unbelievable’. Following the debut… Continue reading MLB World Tour: London Series 2023 Promoted By Integrated ‘Unmissable’ Campaign
‘MLB The Show’ Promotes 23 Iteration Via Animated Negro Leagues Video Campaign & In-Game Play
In February, March and April, ‘MLB The Show 23’ rolled out an animated video series called ‘Storylines’ to tease the latest iteration of the game and to celebrate and educate fans about the history of the Negro Leagues by introducing a playable new mode allowing gamers to step into the cleats of some of the… Continue reading ‘MLB The Show’ Promotes 23 Iteration Via Animated Negro Leagues Video Campaign & In-Game Play
