Beginning with boxing, Nike launched a UK campaign in February called ‘How We Do’ which focuses the obstacles young women of colour so often face when participating in sport and seeking to break down stereotypes and barriers to participation. The Nike series began with an episode of ‘How We Do’ on which UK influencer… Continue reading Nike UK ‘How We Do’ Boxing Campaign Seeks To Known Down Stereotypes About Young Women
Tag: Stereotypes
Ladbrokes Launches Clichéd World Cup TV Commercial Stuffed With Russian Stereotypes
UK betting brand Ladbrokes launched the television strand of its World Cup marketing programme with an old school host country cliché commercial stuffed with stereotypical Russian symbolisms. The creative includes pantomime Russian props from bears called Boris to furry hats and Cossack costumes. Fronted by booming-voiced British actor Brian Blessed, this spot leverages… Continue reading Ladbrokes Launches Clichéd World Cup TV Commercial Stuffed With Russian Stereotypes
Heineken’s Champions League Final ‘Cliché Stunt Twists Gender Stereotypes
Activating its UEFA Champions League rights around the final in Milan, Heineken in Brazil took-on gender stereotypes through a spot called ‘The Cliché’. The campaign tackles a pervasive gender stereotype head-on in a three-minute social spot that starts out a week before the big game by posing a question to unsuspecting male football fans:… Continue reading Heineken’s Champions League Final ‘Cliché Stunt Twists Gender Stereotypes
‘The Game Starts Here’ Sees Beats (Again) Use Player Endorsers To Ambush RWC
Beats Br Dre’’s latest sports property ambush is a three-market, three-spot, three-endorser campaign leveraged the Rugby World Cup called ‘The Game Starts Here’. The title references its FIFA World Cup ‘The Game Before The Game’ initiative (see case study) and the approach follows a similar thematic path – one focused on pressure and training.… Continue reading ‘The Game Starts Here’ Sees Beats (Again) Use Player Endorsers To Ambush RWC
