Nike UK ‘How We Do’ Boxing Campaign Seeks To Known Down Stereotypes About Young Women

Beginning with boxing, Nike launched a UK campaign in February called ‘How We Do’ which focuses the obstacles young women of colour so often face when participating in sport and seeking to break down stereotypes and barriers to participation.   The Nike series began with an episode of ‘How We Do’ on which UK influencer… Continue reading Nike UK ‘How We Do’ Boxing Campaign Seeks To Known Down Stereotypes About Young Women

Sport NZ Inspires Young Women To Stay Active Their Way In #ItsMyMove

Sport New Zealand launched an integrated campaign in February called #ItsMyMove which aims to help young women get and stay active their way.   The initiative has been developed to address declining physical activity levels amongst teenage girls across the country, so the campaign targets young women, parents, caregivers and sector leaders. The marketing push… Continue reading Sport NZ Inspires Young Women To Stay Active Their Way In #ItsMyMove