Sport New Zealand launched an integrated campaign in February called #ItsMyMove which aims to help young women get and stay active their way. The initiative has been developed to address declining physical activity levels amongst teenage girls across the country, so the campaign targets young women, parents, caregivers and sector leaders. The marketing push… Continue reading Sport NZ Inspires Young Women To Stay Active Their Way In #ItsMyMove
Tag: Digitas
Digitas USA Leverages New Season Via Fan-Informed ‘NBA Design Vision’ Project
As the new NBA season got underway, a US studio unveiled a fan-informed passion project called ‘NBA Design Vision’ which created and curated resonant visual identities and uniforms for each team in the league. This stylish piece of agency self-promotion from Digitas USA includes a logo, graphics package and uniform (association, icon, city and… Continue reading Digitas USA Leverages New Season Via Fan-Informed ‘NBA Design Vision’ Project
Cathay Pacific’s 2019 Hong Kong Sevens Film Series Claim ‘Nobody Does Sevens Like Hong Kong’
February saw Cathay Pacific launch its first global Hong Kong Sevens campaign – called ‘Nobody Does Rugby Sevens Like Hong Kong’ – that acts as an homage to the distinctive culture that make the Hong Kong Sevens a unique ‘destination experience’. The light-hearted and distinctly HK centric activation is spearheaded by a set of… Continue reading Cathay Pacific’s 2019 Hong Kong Sevens Film Series Claim ‘Nobody Does Sevens Like Hong Kong’
