June saw Visa roll out a statistics-led integrated campaign called ‘Behind Every Number’ running primarily across Australia and New Zealand celebrating its 20-year support of women in sports and fifth consecutive sponsorship of FIFA’s 2023 Women’s World Cup. Developed in harness with creative agency Saatchi & Saatchi and Starcom, the global digital payments partner’s… Continue reading FIFA Partner Visa ‘Behind Every Number’ Campaign Celebrates FIFA Women’s World Cup
Tag: StarCom
Spain’s Grefusa Teams Up With Former Managers Camacho & Del Bosque For #SeleccionadoresGrefusa World Cup Campaign
Spanish snack brand Grefusa rolled out an integrated campaign leveraging the 2022 FIFA Men’s World Cup called #SeleccionadoresGrefusa and promoting its Pipes seed brand which was fronted by former Spain national team coaches (and players) Vicente del Bosque and José Antonio Camacho. Designed and developed in collaboration with creative agency Burns, the campaign idea was built… Continue reading Spain’s Grefusa Teams Up With Former Managers Camacho & Del Bosque For #SeleccionadoresGrefusa World Cup Campaign
Visa ‘When More Of Us Play, All Of Us Win’ Multi-Strand Euro 2022 Work Champions Women’s Soccer & Business
On 1 July, five days ahead of UEFA women’s Euro 2022 kick off, Visa released the main creative wave of its multi-strand host country campaign which championed both women in football and women in business titled ‘When More Of Us Play, All Of Us Win’. The activation, created by agency Wieden & Kennedy London… Continue reading Visa ‘When More Of Us Play, All Of Us Win’ Multi-Strand Euro 2022 Work Champions Women’s Soccer & Business
Sport NZ Inspires Young Women To Stay Active Their Way In #ItsMyMove
Sport New Zealand launched an integrated campaign in February called #ItsMyMove which aims to help young women get and stay active their way. The initiative has been developed to address declining physical activity levels amongst teenage girls across the country, so the campaign targets young women, parents, caregivers and sector leaders. The marketing push… Continue reading Sport NZ Inspires Young Women To Stay Active Their Way In #ItsMyMove
Kellogg’s Vector ‘Off The Couch Bags’ Celebrate & Support Canada’s Return To Recreational Sports
In Canada, cereal brand Kellogg’s Vector celebrated the end of one of the longest recreational sports off-seasons with an unlikely initiative which it said is designed to help Canadians get back in the game based around the launch of a limited edition set of ‘Off The Couch Bags’ – a line of five limited-edition sports… Continue reading Kellogg’s Vector ‘Off The Couch Bags’ Celebrate & Support Canada’s Return To Recreational Sports
Integrated WSL Campaign Sees Sponsor Jeep Use Spotify Dynamic To Drive Australians To The Waves
Jeep Australia launched its first local campaign activating its global partnership with the World Surf League (WSL) called ‘The Road To Hawaii’. Developed via Melbourne creative agency Dig&Fish and media agency Starcom to complement its global sponsorship of the World Surf League, the multi-channel campaign aims to act as a call to the waves… Continue reading Integrated WSL Campaign Sees Sponsor Jeep Use Spotify Dynamic To Drive Australians To The Waves
Samsung Chatbot Offers Aussie Football Fans To ‘TIMVITE’ Friends Over To Watch Big World Cup Games
Samsung Electronics Australia kicked-off a campaign built on its endorser partnership with Socceroos star Tim Cahill called ‘ TIMVITE’: an interactive digital initiative campaign that encourages Australian football fans to invite their friends over to watch Russia 2018 matches via a personalised invite from Cahill himself. The television promotion, developed in harness with agency Leo… Continue reading Samsung Chatbot Offers Aussie Football Fans To ‘TIMVITE’ Friends Over To Watch Big World Cup Games
‘Orange FC’ & ‘Golden Ticket’ Front AFCON Title Sponsorship
Orange, the title sponsor of this year’s Africa Cup of Nations (AFCON), considers the tournament as its biggest African brand building and subscriber acquisition partnership of the year. Working with agency Octagon, the brand leveraged its rights at the 2015 tournament (held in Equatorial Guinea) via engagement platforms that aimed to driving awareness in… Continue reading ‘Orange FC’ & ‘Golden Ticket’ Front AFCON Title Sponsorship
