On 1 July, five days ahead of UEFA women’s Euro 2022 kick off, Visa released the main creative wave of its multi-strand host country campaign which championed both women in football and women in business titled ‘When More Of Us Play, All Of Us Win’. The activation, created by agency Wieden & Kennedy London… Continue reading Visa ‘When More Of Us Play, All Of Us Win’ Multi-Strand Euro 2022 Work Champions Women’s Soccer & Business
Tag: Wieden + Kennedy London
Marcus Rashford Fronts Nike’s ‘Toxic Football’ Campaign Tackling Toxic Masculinity
A new football-themed Nike campaign aims to tackle the issue of toxic masculinity in sport and bring an end to the ‘nice guys finish last’ cliché. Led by a hero spot starring England and Manchester United forward Marcus Rashford MBE, the campaign carries a clear and important message. It features an aging, out-of-touch… Continue reading Marcus Rashford Fronts Nike’s ‘Toxic Football’ Campaign Tackling Toxic Masculinity
Bud Light’s Packaging-Led ‘Boxheads’ Leverages England Football Tie-Up Ahead Of Euro 2020
Bud Light, official beer of The Football Association (The FA), launched a packaging-led campaign ahead of UEFA Euro 2020 called ‘Boxheads’ which features England stars Jordan Pickford, Kieran Trippier and Kyle Walker on custom-designed beer packs. Leveraging its status as the England national team’s official beer and looking ahead to spiking international soccer interest… Continue reading Bud Light’s Packaging-Led ‘Boxheads’ Leverages England Football Tie-Up Ahead Of Euro 2020
F1 Finally Celebrates Its Season Start With ‘We Race As One – Countdown Begins’ Hype Commercial
Debuting on 28 June ahead of the long delayed season start in Austria, Formula One (F1) extended its recently launched #WeRaceAsOne platform with a striking spot to build awareness of and excitement around the series’ return to the starting line. The blockbuster ‘We Race As One – The Countdown Begins’ spot includes a ‘the… Continue reading F1 Finally Celebrates Its Season Start With ‘We Race As One – Countdown Begins’ Hype Commercial
Mbappé Fronts Nike ‘Love Your Dream Until It Loves You Back’ To Promote His First Signature Collection
Nike celebrated the beautiful game in December with the launch of a spot starring France and PSG footballer Kylian Mbappé called ‘Love Your Dream Until it Loves You Back’. The spot, created by long-time Nike agency Wieden & Kennedy Amsterdam, tells a biopic style story about Mbappé’s rise from his local neighborhood pitches… Continue reading Mbappé Fronts Nike ‘Love Your Dream Until It Loves You Back’ To Promote His First Signature Collection
F1’s First Ever Season Launch Experiential Event Revs Up Fans Ahead of Melbourne GP
The race series rights-holder hosted its first ever launch events on Wednesday 13 March (ahead of the weekend GP) to excite and engage fans ahead of the 2019 season opening Rolex Melbourne Grand Prix. The major public event, the first in F1’s 69-year history, was a multi-faceted consumer experience which saw 20 drivers and… Continue reading F1’s First Ever Season Launch Experiential Event Revs Up Fans Ahead of Melbourne GP
