The race series rights-holder hosted its first ever launch events on Wednesday 13 March (ahead of the weekend GP) to excite and engage fans ahead of the 2019 season opening Rolex Melbourne Grand Prix. The major public event, the first in F1’s 69-year history, was a multi-faceted consumer experience which saw 20 drivers and… Continue reading F1’s First Ever Season Launch Experiential Event Revs Up Fans Ahead of Melbourne GP
