Boston Pizza’s ‘Team Up For The Cup’ Calls For Canadian Unity In Stanley Cup Quest

On the eve of the Stanley Cup playoffs, Canadian based Boston Pizza is urging all Canadians to come together at the climax of the NHL season and cheer for Canadian success through an integrated campaign created with agency Camp Jefferson called ‘Team Up For The Cup’. Objective Of course, the brand and agency marketers obviously… Continue reading Boston Pizza’s ‘Team Up For The Cup’ Calls For Canadian Unity In Stanley Cup Quest

Canadian Charity Get REAL Releases ‘Rarest Rookie Hockey Card’ In Support Of NHL 2SLGBTQ+ Players

Non-profit The Get REAL Movement, a university focused organization committed to championing the 2SLGBTQ+, teamed up with agency VML Canada to leverage spiking hockey interest around the NHL playoffs with a multi-platform, collectible card led cause campaign raising awareness of the lack of representation in the league which spanned digital, social, NFTs and PR. Objective… Continue reading Canadian Charity Get REAL Releases ‘Rarest Rookie Hockey Card’ In Support Of NHL 2SLGBTQ+ Players

FFF Distributor INTERSPORT Launches ‘One Jersey, One Blue Family’ Kit Campaign Ahead of UEFA Euro 2024

Late March saw INTERSPORT, the official distributor of the Fédération Française de Football / French Football Federation (FFR) since 2017, roll out a multi-channel, storytelling ‘One Jersey, One Blue Family’ campaign promoting Nike’s new French kit for UEFA EURO 2024 which seeks to drive in-store and online purchasing. Objective The campaign, which sees the sportswear… Continue reading FFF Distributor INTERSPORT Launches ‘One Jersey, One Blue Family’ Kit Campaign Ahead of UEFA Euro 2024

Simone Biles Tunes Out The Noise In Powerade’s Paris 2024 ‘Take A Pause’ Olympic Campaign

Coca-Cola sports drink brand Powerade teamed up with US Olympic super star Simone Biles to kick off its global Paris 2024 ‘Take A Pause’ marketing with an emotional campaign supporting athletes’ mental and physical health and inspired by how the most decorated gymnast of all time dealt with struggle. Objective This campaign, which is part… Continue reading Simone Biles Tunes Out The Noise In Powerade’s Paris 2024 ‘Take A Pause’ Olympic Campaign

AMAZE India Teams Up With Virat Kohli To Leverage IPL Fever & Encourage India To Be Always #ReadyToPerform

Amaze, a battery company which describes itself as ‘India’s fastest-growing energy solutions brand’, teamed up with athlete ambassador and Indian cricket icon Virat Kohli for an always-on, performance-focused campaign called ‘Ready To Perform’ created by agency AutumnGrey India. Timed to leverage spiking interest in cricket and in Kohli at the start of the 2024 IPL… Continue reading AMAZE India Teams Up With Virat Kohli To Leverage IPL Fever & Encourage India To Be Always #ReadyToPerform

FC Barcelona Sponsor Spotify Launches Exclusive Karol G Logo Kit, Merch & Playlist

Spotify leveraged its front of shirt sponsorship of Spanish giant FC Barcelona in a collaboration with Latin singer Karol G marking her Spanish streaming dominance which blended sport and music via a bespoke playlist, an exclusive Barca team shirt and t-shirt with the singer’s logo and a capsule collection of merchandising products. The activation, which… Continue reading FC Barcelona Sponsor Spotify Launches Exclusive Karol G Logo Kit, Merch & Playlist

Heineken Turns Korean Laundromats Into 24-Hour Sports Bars For UCL Football Fans

Heineken leveraged its UEFA Champions League (UCL) sponsorship in AsiaPacific (APAC) by turning 24-hour laundromats into all-night sports bars so that Korea’s most passionate fans have a place to watch the final stages of the tournament. Objective The aim of the campaign was to bring Heineken’s umbrella ‘Cheers To The Real Hardcore Fans’ platform to… Continue reading Heineken Turns Korean Laundromats Into 24-Hour Sports Bars For UCL Football Fans

Bridgestone Golf Spots Ramp Up Tiger Woods Fronted Marketing To Leverage 2024 Masters

Bridgestone Golf rolled out a burst of brand and product-focused TV and social spots featuring golf icon and brand ambassador Tiger Woods which span serious product functionality and engaging brand warmth to leverage spiking interest in the sport and the player around The Masters. Working with agency ASO Advertising, the creative executions are all fronted… Continue reading Bridgestone Golf Spots Ramp Up Tiger Woods Fronted Marketing To Leverage 2024 Masters

TeamViewer Links With Man Utd, Mercedes-AMG F1 & We Are Fearless To Champion Women In Sports Tech Via ‘SheSportTech’

Early April saw German remote access, connectivity and support tech provider TeamViewer link up with global sports partners Manchester United FC and the Mercedes-AMG PETRONAS Formula One Team to launch an initiative to inspire more women into sports technology called ‘SheSportTech‘. Objective The project seeks to bring to life TeamViewer (and its partners’) belief that… Continue reading TeamViewer Links With Man Utd, Mercedes-AMG F1 & We Are Fearless To Champion Women In Sports Tech Via ‘SheSportTech’