Inspiring Sports Marketing

Login
Login
Activative Source, our monitoring service of the most important, innovative and original sponsorship activation creative, is a subscription only service.
It provides an online resource for creative, strategic and tactical stimulus across the wider sponsorship space.
Subscribers can simply sign in below, while non-subscribers can find subscription details by clicking on the button below.

Username:

Password:

Remember me

Not a member yet?

SUBSCRIPTION DETAILS
Register Login

Tag Archives: Social

Grid
List

Aug 05, 2022

Nike & Drake’s NOCTA Collaboration Launches Basketball Collection Via Campaign Led By High School Basketball Phenom DJ Wagner

Late July saw Drake and Nike team up with young hoops star DJ Wagner to front the launch campaign for their collaborative sportswear label NOCTA’s highly anticipated basketball collection. >>

Posted by j.edwards No Comments

Aug 02, 2022

Uber UK Partners With Powerleague To Cover Winter Cab Fares For Female Footballers

Uber UK teamed up with amateur five-a-side football league operator Powerleague to cover the taxi fare of cab rides for women playing in evening matches during the winter months. >>

Posted by j.edwards No Comments

Aug 02, 2022

Snickers’ England Football Euro 2022 Activation Tells Lioness Critics To Go ‘Full Fan’

Snickers, the official chocolate bar of England Football, leveraged the partnership around UEFA Euro 2022 through a campaign revolving around telling critics of the Lionesses that they are not >>

Posted by j.edwards No Comments

Aug 02, 2022

Pepsi Max Lioness Pride Projections & Final Show Brings Euro 22 ‘One Game’ Activation To A Close

Pepsi MAX illuminated the White Cliffs of Dover with a celebratory ‘It’s Home’ message of national pride to mark England’s victory in the UEFA Women’s EURO 2022 squad. >>

Posted by j.edwards No Comments

Aug 01, 2022

Brands Celebrate England Football’s UEFA Euro 2022 Victory After The Lionesses Brought It Home

Sunday night/Monday morning saw a brand marketers rush to leverage England’s win in the UEFA Euro 2022 as, after 56 years of hurt, the Lionesses finally brought football home >>

Posted by j.edwards No Comments

Aug 01, 2022

Dick’s Sporting Goods Links Roblox Virtual ‘School Of Sport’ To ‘Sport Your Style’ Campaign

Late July saw Dick’s Sporting Goods throw open the doors to an interactive ‘School Of Sport’ space on Roblox to leverage the late summer back-to-school buying spree. Launched >>

Posted by j.edwards No Comments

Aug 01, 2022

Man City Sponsor Cisco Creates Hi-Tech Wearable ‘Connected Scarf’ To Monitor Fan Emotions

Technology giant Cisco leveraged its tie-up with Premier League Champions Manchester City FC and City Football Group in July to launch ‘The Connected Scarf’: a wearable piece of supporter technology >>

Posted by j.edwards No Comments

Aug 01, 2022

Just Eat Leverages UEFA Women’s Euros Sponsorship By Kick-Starting 101 New Women’s Teams

July saw UEFA Women’s Euro 2022 partner Just Eat launch ‘101’: a grassroots initiative designed to encourage and support more girls and women across the UK to pull on >>

Posted by j.edwards No Comments

Aug 01, 2022

Chinese Learning Platform Lingoace Launches Promotional Film Featuring Former NBA Star Jeremy Lin

LingoAce, the Chinese learning platform targeting young students, teamed up with former NBA star Jeremy Lin to front a new multi-channel, global campaign to promote learning Chinese and invite >>

Posted by j.edwards No Comments

Aug 01, 2022

SoulCycle Offers To Exchange Peloton Bikes For In-Person Classes In ‘Souls Reunited: F#ck It, Let’s Ride’

Late July saw workout studio SoulCycle roll out a new campaign which offered to exchange used Peloton bikes for 47 free in-studio classes as part of its umbrella ‘Souls >>

Posted by j.edwards No Comments