Mid-April saw the US sportswear behemoth Nike bring its NikeOnAir showcase to Paris’ Palais Brongniart for an extravagant, three-day Olympic/Paralympic product and kit launch event. The building’s exterior was flanked by 30-foot statues of some of Nike’s leading athlete endorsers while inside it had curated an ambient event that blended a theatrical fashion show, a… Continue reading #NikeOnAir 3-Day Palais Brongniart Pre Paris 2024 Immersive Gala Kicks Off Olympic Marketing Programme
Tag: Live Event
MLB World Tour: London Series 2023 Promoted By Integrated ‘Unmissable’ Campaign
To promote the summer’s ‘Major League Baseball World Tour: London Series 2023’, the MLB marketing team teamed up with specialist agency CSM Sport & Entertainment (CSM) and VCCP Media for a 360-degree campaign targeting committed and new baseball fans across Europe by positioning the event as ‘Bigger Than Ever’ and ‘Unbelievable’. Following the debut… Continue reading MLB World Tour: London Series 2023 Promoted By Integrated ‘Unmissable’ Campaign
Crypto Brand FTX Activates Title Sponsorship Of ‘MLB Home Run Derby X’ In London
Crypto brand FTX teamed up with Major League Baseball (MLB) as the title partner of the league’s touring 2022 ‘FTX MLB Home Run Derby X’ event which began with a blockbuster event in London on 9 July to build brand awareness, drive engagement and tract new customers both in the USA and overseas. Country:… Continue reading Crypto Brand FTX Activates Title Sponsorship Of ‘MLB Home Run Derby X’ In London
‘Human Geometric’ Paris 2024 Set Piece Promo Pays Tribute To The Beauty Inclusion Can Bring
Paris 2024 is ramping up marketing activity and creative content around the 2024 Olympic Games and recently saw the organising committee roll out a striking piece of set piece choreography from Sadeck Waff called ‘Human Geometric’. Aiming to build enthusiasm and a sense of solidarity around 2024 and champion the value-led objectives of the… Continue reading ‘Human Geometric’ Paris 2024 Set Piece Promo Pays Tribute To The Beauty Inclusion Can Bring
Adidas Team Up With Parley For The Oceans To Launch New ‘Primeblue’ All Blacks & Black Ferns Jersey
A new eco-led campaign from Adidas, launched on 17 August, saw the German sportswear giant debut the new All Blacks / Black Fearns rugby kit in partnership with environmental organisation Parley. The initiative was based on insight that while the famous black jersey is a symbol of pride for New Zealanders, there’s one thing… Continue reading Adidas Team Up With Parley For The Oceans To Launch New ‘Primeblue’ All Blacks & Black Ferns Jersey
F1’s First Ever Season Launch Experiential Event Revs Up Fans Ahead of Melbourne GP
The race series rights-holder hosted its first ever launch events on Wednesday 13 March (ahead of the weekend GP) to excite and engage fans ahead of the 2019 season opening Rolex Melbourne Grand Prix. The major public event, the first in F1’s 69-year history, was a multi-faceted consumer experience which saw 20 drivers and… Continue reading F1’s First Ever Season Launch Experiential Event Revs Up Fans Ahead of Melbourne GP
Magners Celebrates Cheltenham Festival Primary Partnership Via Integrated ‘Road To Gold’
Magners Irish Cider celebrated its first year as Presenting Partner of The Cheltenham Festival and exclusive title sponsor of The Magners Cheltenham Gold Cup, with a multi-platform campaign called ‘Road To Gold’. The activation began in February – ahead of the Festival which runs from 12 to 15 March – by driving race/Magners fan… Continue reading Magners Celebrates Cheltenham Festival Primary Partnership Via Integrated ‘Road To Gold’
Bookie TAB Rolls Out Australian ‘Head Or Heart’ Campaign Ahead Of FIFA World Cup
Australian betting brand TAB has launched a football focused campaign ahead of the FIFA World Cup called ‘Head Or Heart’ which revolves around the greatest rivalry in sports betting: the struggle between pragmatism and gut and the battle between head and heart. Working in harness with agency Clemenger BBDO Sydney, this multi-platform initiative runs… Continue reading Bookie TAB Rolls Out Australian ‘Head Or Heart’ Campaign Ahead Of FIFA World Cup
Vodafone Launches App & Campaign Celebrating New Official All Blacks ‘Connectivity’ Partnership
Vodafone announces its new role as an official partner of New Zealand Rugby (NZR) with a campaign showcasing a range of All Blacks ‘connectivity’ activations will stretch from powering the official team app to enhancing rugby digital experiences inside and outside the stadium. This freshly penned four-year deal sees the global telecommunications giant become… Continue reading Vodafone Launches App & Campaign Celebrating New Official All Blacks ‘Connectivity’ Partnership
Adidas’ 11-Nation Euro 2016 Kit Launch Led By Germany’s ‘Our Pitch Our Rules’
November saw Adidas roll out a set of phased, multi-country new kit release marketing for its national partners competing at Euro 2016 culminating with the launch of a new ad campaign for its flagship football partner (and company home nation) Germany called ‘Our Pitch, Our Rules’. The new German kit was initially teased (along… Continue reading Adidas’ 11-Nation Euro 2016 Kit Launch Led By Germany’s ‘Our Pitch Our Rules’
Harden Fronts Foot Locker ‘Play My Tweet’ Challenge Ahead Of New NBA Season
NBA star James Harden has placed himself at the mercy of basketball fans around the world through Foot Locker’s latest stunt which invites fans to challenge the Houston Rockets shooting guard to ‘dares’ for shots he misses during a branded October basketball event titled ‘Play My Tweet’. The campaign, rolling out before the late… Continue reading Harden Fronts Foot Locker ‘Play My Tweet’ Challenge Ahead Of New NBA Season
‘Strip Tennis’ > Rafael Nadal Takes It All Off On Court At Hilfiger NY Launch Event
Timed to maximise interest in the US Open, Tommy Hilfiger has released a new campaign – #TommyXNadal – featuring its new flagship underwear endorser Rafael Nadal. Nadal is the new face and body of Hilfiger underwear and the range’s latest launch campaign (that aalso includes press, PR, outdoor, meida partnerships, appearances and digital) is… Continue reading ‘Strip Tennis’ > Rafael Nadal Takes It All Off On Court At Hilfiger NY Launch Event
