A 2022 fan engagement initiative by the French Rugby Federation (FFR) called ‘La Voix Du XV’ was a search to find the best 15 French rugby union supporters who could ignite the France team for the 19 March Guinness Six Nations Grand Slam crunch game against England. The campaign, titled ‘La Voix Du XV… Continue reading FFR’s ‘La Voix Du XV / The Voice Of The XV’ Fan Engagement Campaign Selects The Best 15 Fans To Ignite France Against England
Tag: VIP Tickets
Magners Celebrates Cheltenham Festival Primary Partnership Via Integrated ‘Road To Gold’
Magners Irish Cider celebrated its first year as Presenting Partner of The Cheltenham Festival and exclusive title sponsor of The Magners Cheltenham Gold Cup, with a multi-platform campaign called ‘Road To Gold’. The activation began in February – ahead of the Festival which runs from 12 to 15 March – by driving race/Magners fan… Continue reading Magners Celebrates Cheltenham Festival Primary Partnership Via Integrated ‘Road To Gold’
Hisense’s Twin ‘Quest For Glory’ & ‘Feel Everything’ Euro 2016 Work Aims To Build Awareness & Fan Acquisition
Hisense’s based its Euro 2016 activation strategy around an ambitious and unusual twin track approach: #FeelEverything focused on hero product imagery and real-time reactive content, while #QuestForGlory revolved around animated sequences with official mascots Harley and Beta to tell stories that define the tournament. The more product-led and match-relevant #FeelEverything multi-language and multi-market ad… Continue reading Hisense’s Twin ‘Quest For Glory’ & ‘Feel Everything’ Euro 2016 Work Aims To Build Awareness & Fan Acquisition
Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign
MasterCard tapped into the ‘mad’, ‘crazy’ and ‘irrational’ emotions of football fans to activate its UEFA Champions League rights around the 2016 final in Milan. The payments giant, a long term UEFA sponsor of the world’s top club tournament with a partnership that stretches back more than 22 years, focused its work around a… Continue reading Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign
Jack Daniels ‘Summer Swarm’ Leverages Lollapalooza ’15
Whiskey brand Jack Daniels is already activating its 2015 Lollapalooza rights with a new digital campaign called ‘Summer Swarm’ giving fans weekly ‘social photo’ challenges to be in with a chance to win a VIP trip for two to Chicago for next year’s version of the iconic August music festival. The US social sweepstakes style… Continue reading Jack Daniels ‘Summer Swarm’ Leverages Lollapalooza ’15
