Hisense Australia, which extended its major NRL Telstra Premiership sponsorship for three years earlier in 2023, activated around the new season kick-off through an integrated campaign urging Aussie rugby league fans to ‘Go Bigger’. The Chinese white goods and consumer electronics conglomerate activated its refreshed rights through an integrated campaign titled ‘Go Bigger’ which primarily… Continue reading Hisense Urges NRL Fans To ‘Go Bigger’ To Leverage 2023 Season Kick-Off & Sponsorship Extension
Tag: White Goods
Hisense & Leeds Team Up For ‘United At Home’ Behind-The-Scenes Content Series & Signed Shirt/Ball List Building Initiative
The start of March saw Leeds United FC sponsor Hisense launch a new content series called ‘United At Home’ offering fans a sneak peek behind-the-scenes at the club. The inaugural ‘FIFA Challenge’ video in the series is set a snowy Elland Road Stadium and features club stars Gjanni Alioski and Pascal Strujik who are… Continue reading Hisense & Leeds Team Up For ‘United At Home’ Behind-The-Scenes Content Series & Signed Shirt/Ball List Building Initiative
Hisense ‘Skills Brought To Life’ Activates Official Sponsorship Of The UEFA Nations League Finals
In early June, Hisense leveraged its official sponsorship of the UEFA Nations League Finals in Portugal through a campaign called ‘Skills Brought to Life’. The Chinese television and appliance manufacturer’s campaign aimed to leverage the tournament’s international reach to engage with fans around the world and reinforce its global brand positioning. The approach was… Continue reading Hisense ‘Skills Brought To Life’ Activates Official Sponsorship Of The UEFA Nations League Finals
Ideal Boilers Kick Off WBA Shirt Sponsorship With Integrated Activation Led By Boiler Man Mascot
Ideal Boilers, the shirt sponsor of EFL Championship club West Bromwich Albion, kicked off its new official partner status with a multi-platform new season campaign fronted by the debut of an (absurd and eclectic) new sponsor mascot called Boiler Man. Over opening weekend, the brand generated plenty of fan fun and cheer and no little… Continue reading Ideal Boilers Kick Off WBA Shirt Sponsorship With Integrated Activation Led By Boiler Man Mascot
Chinese White Goods Brand Vatti Activates FFF Sponsorship Via World Cup Win Refund Promotion
The Chinese based kitchen appliance manufacturer Vatti and official partner of the French Football federation (FFF) is paying out on its Russia 2018 promotion in France that promised customers who purchased specific ‘championship products’ a full refund if Didier Deschamps’ side won the World Cup. Following on from Les Blues tournament triumph, the France… Continue reading Chinese White Goods Brand Vatti Activates FFF Sponsorship Via World Cup Win Refund Promotion
‘Kohler United’ Campaign Promotes New Manchester United Sleeve Sponsorship
Global lifestyle brand, Kohler has become Manchester United’s first ever sleeve sponsor and is promoting the new partnership with a campaign called ‘We Are Kohler United’. Led by a spearhead partnership video called ‘We Are Kohler United’, The initial unveiling creative focuses on messaging based around joint values and positioning: including themes… Continue reading ‘Kohler United’ Campaign Promotes New Manchester United Sleeve Sponsorship
LG Leverages FA Cup & England Sponsorship Via Gogglebox Style Spots Spearheading ‘Live The Game’ Campaign
LG Electronics, an official partner of the England senior men’s team (and of Wembley Stadium connected by EE) is rolling out a new UK campaign, called ‘Live The Game’, ahead of the big summer of football. The above-the-line campaign, reported to be worth £5m, activates its partnership with The FA and primarily aims to launch… Continue reading LG Leverages FA Cup & England Sponsorship Via Gogglebox Style Spots Spearheading ‘Live The Game’ Campaign
FC Barca Partner Beko Launches #Time2Play Player Perspective Film & Fan Experience Contest
FC Barcelona partner Beko has released a unique competition and a new point-of-view film to enable fans to experience life walking in the football boots of Barca players. The #Time2Play film is shot from the players’ perspective and enables supporters to see first-hand what it’s like to be up close and personal Lionel Messi,… Continue reading FC Barca Partner Beko Launches #Time2Play Player Perspective Film & Fan Experience Contest
NCAA Mascots Raid Refrigerators & Washers In New LG NCAA March Madness Campaign
A series of new TV spots featuring college hoops’ team mascots, supported by game-related social media content, showcase appliance innovations in a new LG ‘Life’s Not Perfect. Life’s Good’ campaign launching during March Madness. The white goods brand is using its NCAA rights around the Division 1 Men’s University Basketball championship to show off… Continue reading NCAA Mascots Raid Refrigerators & Washers In New LG NCAA March Madness Campaign
Hisense’s Twin ‘Quest For Glory’ & ‘Feel Everything’ Euro 2016 Work Aims To Build Awareness & Fan Acquisition
Hisense’s based its Euro 2016 activation strategy around an ambitious and unusual twin track approach: #FeelEverything focused on hero product imagery and real-time reactive content, while #QuestForGlory revolved around animated sequences with official mascots Harley and Beta to tell stories that define the tournament. The more product-led and match-relevant #FeelEverything multi-language and multi-market ad… Continue reading Hisense’s Twin ‘Quest For Glory’ & ‘Feel Everything’ Euro 2016 Work Aims To Build Awareness & Fan Acquisition
Global FC Barca/Beko ‘Team Spirit Drives Change’ Rolls Out For El Clasico
Domestic appliance brand Beko rolled out a new campaign – #JoinOurTeam – activating its FC Barcelona sponsorship led by a TV spot celebrating team spirit The commercial stars some of FC Barca’s star players – including Lionel Messi, Neymar Jr, Gerard Piqué, Luis Suárez and Andrés Iniesta – working together, both on the pitch… Continue reading Global FC Barca/Beko ‘Team Spirit Drives Change’ Rolls Out For El Clasico
White Goods Co. Football Sponsor > Tactical Ideas
A showcase presentation of tactical football club activation ideas for a white goods (washing machines, fridges/freezers, cookers etc) client’s sponsorship ideation workshop. Download Report.
