LG Electronics, an official partner of the England senior men’s team (and of Wembley Stadium connected by EE) is rolling out a new UK campaign, called ‘Live The Game’, ahead of the big summer of football. The above-the-line campaign, reported to be worth £5m, activates its partnership with The FA and primarily aims to launch… Continue reading LG Leverages FA Cup & England Sponsorship Via Gogglebox Style Spots Spearheading ‘Live The Game’ Campaign
Tag: Home Entertainment
Liverpool’s Gerrard & Lallana Top Viral Charts In LG’s US ‘Nano Cell Super Match’ Campaign
Liverpool’s Steven Gerrard and Adam Lallana, supported by YouTube soccer stars the F2Freestylers, front LG’s pseudo-dramatic ‘Nano Cell Super Match’ campaign: a multi-channel commercial and competition led initiative which sees the footballers challenge one another in a match of accuracy and strategy. The campaign, which promotes the launch of LG’s new Nano Cell TV… Continue reading Liverpool’s Gerrard & Lallana Top Viral Charts In LG’s US ‘Nano Cell Super Match’ Campaign
