LG Leverages FA Cup & England Sponsorship Via Gogglebox Style Spots Spearheading ‘Live The Game’ Campaign

LG Electronics, an official partner of the England senior men’s team (and of Wembley Stadium connected by EE) is rolling out a new UK campaign, called ‘Live The Game’, ahead of the big summer of football.   The above-the-line campaign, reported to be worth £5m, activates its partnership with The FA and primarily aims to launch… Continue reading LG Leverages FA Cup & England Sponsorship Via Gogglebox Style Spots Spearheading ‘Live The Game’ Campaign