A Nike sustainability initiative called ‘Get ‘Em Back In The Game’ launched in late Spring 2023 to encourage Nike owners to extend the lifespan of their products. Aimed at emphasising the importance of ongoing action and behavioural change and leveraging existing internal projects such as Nike’s ‘Move To Zero’ carbon commitment and external initiatives… Continue reading Nike & R/GA Encourage Us To Give Our Old Gear New Life in Latest Sustainability Campaign
Tag: Eric Dier
LG Leverages FA Cup & England Sponsorship Via Gogglebox Style Spots Spearheading ‘Live The Game’ Campaign
LG Electronics, an official partner of the England senior men’s team (and of Wembley Stadium connected by EE) is rolling out a new UK campaign, called ‘Live The Game’, ahead of the big summer of football. The above-the-line campaign, reported to be worth £5m, activates its partnership with The FA and primarily aims to launch… Continue reading LG Leverages FA Cup & England Sponsorship Via Gogglebox Style Spots Spearheading ‘Live The Game’ Campaign
