A Nike sustainability initiative called ‘Get ‘Em Back In The Game’ launched in late Spring 2023 to encourage Nike owners to extend the lifespan of their products. Aimed at emphasising the importance of ongoing action and behavioural change and leveraging existing internal projects such as Nike’s ‘Move To Zero’ carbon commitment and external initiatives… Continue reading Nike & R/GA Encourage Us To Give Our Old Gear New Life in Latest Sustainability Campaign
Tag: R/GA London
Nike Teams Up With iCoachKids For Nike Training Club App Content Collaboration
A new health and wellness led content collaboration between sports behemoth Nike and iCoachKids, developed in harness with agency R/GA London offers a video coaching series for Nike Training Club App. The digital, app-based partnership sets out to improve the health and wellbeing of young people in sports and also aims to drive participation… Continue reading Nike Teams Up With iCoachKids For Nike Training Club App Content Collaboration
Nike Keeps Runners Running Virtually Together With ‘Fearless Virtual Race’ Programme
On 11 April, Nike fired the starting pistol on its ‘Fearless Virtual Race’ which was held through the Nike Running Club App and was designed to keep runners optimistic, engaged and connected to a community even while training apart. The initiative, which leveraged the dates upon which the Berlin Half, Milan Marathon and Paris… Continue reading Nike Keeps Runners Running Virtually Together With ‘Fearless Virtual Race’ Programme
Ukactive & Nike Launch ‘Move Crew’ Programme To Keep Kids Active During Covid-19 Lockdown
Nike and ukactive have partnered on a new programme to keep UK children aged between 7 and 12 years old active during the coronavirus lockdown called ‘Move Crew’. The service sets out to support kids keeping up the recommended target of 60 minutes of daily exercise during the Covid-19 crisis and was developed using… Continue reading Ukactive & Nike Launch ‘Move Crew’ Programme To Keep Kids Active During Covid-19 Lockdown
